Manager, Campaign Strategy and Optimization

Data Analytics & Reporting Turn data into action and insights into impact. Join BMO’s Omni-Channel Customer Communications team, where you’ll leverage analytics, marketing strategy, and emerging AI tools to optimize customer engagement, influence business decisions, and help shape the future of personalized banking experiences. As a manager in the bank’s omni-channel customer communication team, you will be part of a team that transforms the banking experience and drive revenue growth. The ideal candidate will possess a unique blend of data and storytelling experience, passion for driving the business forward, and a big-picture vision for the future of targeted customer conversations. This role involves collaboration with marketing groups, business partners, product management, data analytics professionals and technology groups within the organization. Accountable to deliver analytics, insights and reporting in line with both immediate and long-term business objectives Conduct optimization or trade-off analysis between programs and channels Recommend and drive implementation of solutions that generate incremental business value Data Engineering: ~ Comfortable with building fully automated user managed tables that drive omni-channel customer contact analyses, and automated dashboard reporting Provide business and technical specifications to develop customer communication programs, product/services and channel enhancements/integration points You enjoy uncertainty and ambiguity and working in agile fashion Solid working knowledge with statistical/data analysis tools, including SAS, SQL, R, Python Experience with working in both cloud and on-prem data environments Work experience to create effective visualizations, reports and dashboards such as Tableau, Power BI, SAS Visual Studio, R Strong grasp of Marketing and Business KPIs across physical and digital channels Strong business acumen and ability to consider customer experience, employee experience and revenue generation in all aspects of their decision-making Motivated, hardworking individual with a genuine curiosity in data, analytics and marketing Well-developed oral and written communication skills, including the ability to simplify complex content into business language Analytical and problem-solving skills – ability to identify relevant information and define root issues, ability to interpret data and package insights in clear, concise stories for diverse audiences to drive change Working ability to manage ambiguous, complex requirements with innovative and creative thinking Numerate and comfortable with financial calculations and building business cases Education/Work

Experience:
Strong analytical aptitude with 5+ years of work experience in data and analytics role An undergraduate/masters level background in an analytical discipline such as management analytics, statistics, mathematics, economics, computer science, engineering, or equivalent practical experience Work experience in Business Analytics, Marketing, Digital Marketing an asset Salaries for part-time roles will be pro-rated based on number of hours regularly worked. BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. It calls on us to create lasting, positive change for our customers, our communities and our people. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset. Accommodations are available on request for candidates taking part in all aspects of the selection process.