Specialist, Marketing Content Strategy

Specialist, Marketing Content Strategy

Non-Union position

(Temporary contract – until December 31, 2027)

Full-time: 35 hours/ week, Hybrid

Location: Vaughan, ON

Status: This position is to fill a current vacancy

Salary Grade: 14 ($87,992 - $109,990 annually)

At Alectra, we energize a brighter future by empowering our workforce through the talent of tomorrow's bright minds. We promote a culture that encourages collaboration, celebrates innovation and supports lifelong learning. We are committed to creating a safe and inclusive workplace where everyone succeeds and has the opportunity to make a meaningful difference.

Are you a creative strategist who can transform technical insights into compelling thought leadership pieces that captivate diverse audiences?

The Specialist, Marketing Content Strategy plays a pivotal role in shaping Alectra's Customer Experience by developing clear, relevant, and insight-driven content. This content strengthens customer understanding, engagement, and action in energy decisions. Collaborating cross-functionally with Customer Service, Customer Insights, and Leadership teams, you will lead the creation of compelling narratives that simplify complex energy concepts, electrification opportunities, and value-added programs for diverse audiences. These narratives will span thought-leadership pieces, targeted marketing, and customer experience touchpoints.

What you'll do

Content Development and Strategy

• Develop strategic marketing content that enhances clarity and effectiveness across targeted marketing campaigns and customer experience touchpoints, including email, web, videos, and webinars.
• Craft segmented narratives for residential and commercial audiences to drive emotional resonance and clarity of next steps, tailored by demographics, social values, affluency, and sectors.
• Create success stories through testimonials and case studies that highlight real customer experiences, illustrating financial, convenience, environmental, and social benefits.

Thought Leadership and Education

• Lead the development of a commercial and industrial thought-leadership series across various communication channels, educating and motivating business decision-makers about new and retrofit opportunities to enhance productivity and reduce energy costs.

Support and Optimization

• Support Alectra's voice and chat channels by optimizing customer-centric agent scripts, chatbot dialogues, and coaching materials to improve clarity, consistency, and ease of interaction.
• Utilize research and omni-channel data insights to continuously test, refine, and elevate creative messaging across outreach campaigns and customer experience channels.

Collaboration and Innovation

• Work closely with operations, designers, and corporate communications to ensure narrative relevance, brand strength, and cohesion across channels.
• Stay current on evolving AI and creative technologies, experimenting with new methods to enhance storytelling and production.

Corporate Values and Conduct:

• Demonstrate professional conduct and align with Alectra's core values of safety, teamwork, and customer focus.

Other Duties:

• Perform additional tasks as assigned to support operational objectives

Who you are

Education & Technical Knowledge

• Bachelor's degree in Marketing, Advertising, Communications, or Journalism.

Experience

• 7+ years of experience in digital content creation and copywriting across commercial and residential industries.
• Online portfolio demonstrating creative range and impact on growth, customer satisfaction, and/or loyalty.
• Experience collaborating with marketing, creative designers, market research, or sales.
• Experience with AI-powered prompt engineering automation and workflow platforms (e.g., ChatGPT, Claude, Gemini, Jasper, , Zapier, n8n) is an asset.

Skills/Abilities/Competencies

• Exceptional writing and storytelling skills across digital formats (thought leadership pieces, e-blasts, web pages, webinars, etc.).
• Ability to translate data and complex topics into clear and engaging narratives for non-technical audiences.
• Proficiency in adapting tone and voice to different audiences, channels, and brand guidelines.
• Demonstrated ability to use segmentation frameworks, personas, and customer research to tailor messaging and increase relevance.
• Experience with A/B testing, content experimentation, and iterative improvements.
• Competence in prioritizing content opportunities based on business goals, customer research, and omni-channel data-driven insights.
• Strong project management skills with the ability to coordinate multiple stakeholders and deadlines.
• Open, curious mindset—eager to learn and explore new creative technologies.

Compensation

• At Alectra, Compensation for non-union positions is determined within a defined salary range for each role. Placement within the salary range depends on several factors, including qualifications, relevant experience, and alignment with the role's requirements. We consider internal equity and market competitiveness to ensure fairness and consistency across the organization.
• You will be enrolled in the OMERS pension plan, a defined benefit plan that provides a reliable and secure retirement income based on your earnings and years of service. Both you and the organization contribute to the plan. OMERS is one of Canada's largest and most respected pension plans, designed to support your long-term financial well-being.

Where you will work

• Hybrid: This role is based in a hybrid environment, allowing for a mix of remote and in-office work to support team collaboration and business needs.

Who we are

As the largest municipally owned electric utility in Canada, we are committed to growing, evolving and remaining innovative to build a sustainable and brighter future. Our values set us apart and are our fundamental beliefs about our organization:

Safety: Stay aware, prevent risks and protect each other.

Respect: Value everyone, act honestly and foster inclusion.

Customer Focus: Be reliable, anticipate needs and deliver exceptional solutions with care.

Excellence: Elevate performance, embrace diversity and deliver quality through collaboration.

Innovation: Drive growth by embracing change, creativity and continuous improvement.

Here's why Alectra might be your ideal workplace:

• We offer comprehensive benefits. From health and wellness programs to financial security though our Defined Benefit Pension Plan – we offer a robust benefits package that supports you and your family.
• We invest in your career development. At Alectra, we care about our team's future through offering ongoing trainings, mentorship and learning opportunities.
• We care about you work-life balance. Understanding that taking time off is essential to employee well-being, sustained productivity and high performance, we offer the following:
• Time off: At Alectra, we offer various time off options for our employees including vacation time, personal days, milestone parental leave top-up, volunteer days and bereavement days.
• Disconnecting from work: We prioritize your well-being through our "Disconnect from Work" policy which ensures you can maintain a healthy work-life balance.
• Hybrid work environment (if applicable): Based on operational requirements, we offer flexible working arrangements that include working remotely or on-site.

At Alectra, your unique contributions matter and help drive our collective success to a more sustainable and brighter future.

Ready to Apply?

If this sounds like you and gets you excited, we'd love to hear from you Simply click the apply button to submit your resume and take the first step toward joining our team. *Due to the high volume of applications, we are unable to accept resumes via email. All applicants must apply through our careers page to be considered.*

At Alectra, we celebrate diversity and are committed to an inclusive recruitment process that honours the dignity and independence of all applicants. If you require accommodation due to a disability during the process, please contact We will work with you to ensure your needs are being met to the point of undue hardship.

Thank you for your interest in building a career with us. While we appreciate all applicants, only those selected for an interview will be contacted.

Please note: We kindly request no unsolicited resumes or agency referrals. Alectra does not accept resumes from recruitment agencies for any open positions unless a valid contract is in place.

Use of Artificial Intelligence (AI) in Recruitment

At Alectra, we're committed to energizing a brighter future through innovation and responsible technology use. While we may use digital tools to support the efficiency of our recruitment process, we do not use AI to identify or screen candidates. Applications are personally reviewed by either a member of the Talent Acquisition team or one of the hiring leaders, ensuring a fair and human-centered experience for all applicants.