Brand & Creative Manager

WOW 1 DAY PAINTING is poised to redefine our market position. We need a strategic, analytical and hands-on Brand & Creative Manager to be the definitive voice and visual standard for our brand as we re-accelerate growth across our franchise system.

Your mission is to ensure our creative output is unified, high-impact, and immediately drives measurable results for every franchise owner. If you excel at establishing elite standards under pressure and leading a rapid creative mobilization, this is the role for you.

• You are a leader who turns brand potential into tangible market share. You are known for having the rigor to reset inconsistent standards and the vision to create campaigns that capture attention immediately.
• A Strategic Reset Leader—you possess the expertise to quickly audit a decentralized brand footprint and implement the necessary creative strategies to lock in consistency and boost market perception.
• A Production Velocity Expert—you thrive on managing high-stakes creative production (large shoots, digital pipelines) to ensure assets are delivered on time, on budget, and with an uncompromising "WOW" quality level.
• The Accountability Catalyst—you act as the final quality gate, ensuring every piece of creative powerfully reinforces the brand promise and drives the specific outcomes (leads, adoption) necessary for franchise success.
• A Data-Informed Operator—you build creative roadmaps rooted in performance data, understanding that in this environment, creative output must have an immediate, positive ROI.
• You are a High-Leverage Self-Starter who sees roadblocks as problems to solve immediately through creative solutions, not obstacles to slow down momentum.

Your mandate is to ensure the brand message is sharp, consistent, and highly effective across all channels, directly supporting the franchise network's ability to convert customers and re-establish momentum.

• Establish the Gold Standard & Content Cadence: Take immediate ownership of brand guidelines, executing a review process to eliminate visual and messaging inconsistencies. Crucially, you will develop and execute the brand's full social media strategy, including detailed content calendars for the entire digital ecosystem.
• Engineer High-Impact Creative Launches: Translate strategic business objectives into conversion-focused creative plans for all seasonal campaigns, email, social, and mass media. You will oversee the creation and delivery of all assets for direct mail, PMAX, website, and social channels, coordinating closely with external agencies and freelancers.
• Command Full-Spectrum Production: Go beyond planning; you will plan and manage two major video/photo shoots annually, ensuring rigorous brand consistency and high production value. Furthermore, you will actively manage a roster of ongoing content creators to produce necessary micro video content throughout the year.
• Empower Franchisee Marketing: Act as a critical partner to the franchise support teams, designing marketing tools that are simple to deploy, 100% compliant, and demonstrably effective at generating local business. This includes managing the creation of high-quality digital content (blogs, videos, emails) that reinforces our core brand promise.
• Drive Measurable Brand Health: Implement rigorous tracking for brand awareness, lead quality, and franchise effectiveness metrics, using findings to pivot creative strategy quickly for maximum impact.

• Transformative Brand Leadership: History leading creative strategy through periods requiring significant brand alignment and performance reinforcement across a multi-location system.
• Franchise/Multi-Unit Acumen: Proven ability to develop systems that drive high adoption rates of creative assets among independent business owners.
• Full-Spectrum Creative Management: Expert command over directing external agencies and freelancers to produce high-quality work for digital, video, and print channels.
• Results Ownership: A portfolio that demonstrates a direct link between your creative strategy and quantifiable business results (e.g., improved conversion rates, better lead quality).
• Action Bias: A track record of moving quickly to test, iterate, and deploy creative solutions that solve immediate business needs.

COMPENSATION & BENEFITS

• Salary is $90,000 to $100,000 per annum (The actual salary offered will be commensurate with education, experience, and internal parity).
• The Total Compensation Package includes Extended Health and dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.

HYBRID WORK ENVIRONMENT

We have created a hybrid work model that helps us get together to Collaborate, Celebrate and Connect while enjoying the flexibility of working where it makes sense for you. For this role's duty and responsibility, we anticipate that you will come into the office one to two times per month.

THE HIRING PROCESS

• Pre-Screen – Let's talk about your experience, goals & excitement for this role
• Interviews – We know this is as big of a decision for you as it is for us, which is why our interview process is designed to be both engaging and transparent.
• References & Background Check
  We use audio recording transcription for our interview practices

ABOUT US

• O2E Brands has been named one of Canada's Best Workplaces 14 times and made Newsweek's top 100 list of "Most Loved Workplaces" at #14, the only Canadian company
• Check out our culture on (YouTube) & social media
• We value diversity and inclusivity—accommodations available upon request.

Ready to take your career to the next level? Apply today