Social & Community Manager (Hybrid)

4 days ago


Toronto, Ontario, Canada Homebase Full time $80,000 - $120,000 per year

Hi, Future Homie

At Homebase, you'll join a team that's bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We're not just building an app—we're building unstoppable teams. So what do you say, are you in?

Your Impact Starts Here

We're seeking an ambitious, creative, and community-focused Social & Community Manager to transform our social presence into a thriving ecosystem of engaged customers and passionate advocates. This hands-on, strategic role will report to our Director of Brand & Integrated Marketing and work collaboratively across teams to build authentic connections that drive measurable business growth.

These are the key ways you'll contribute and create impact in this role:

  • Social Media Excellence: Own and elevate our organic social strategy and execution across Instagram, TikTok, Facebook, LinkedIn, Twitter/X, and emerging platforms. Create compelling daily content that sparks conversations, drives engagement, and builds a vibrant community of small business owners who champion our brand.

  • Community Building & Engagement: Transform followers into an active, supportive community. Respond to customers, moderate discussions, and create interactive experiences that make our social channels the go-to destination for small business insights, peer support, and success stories.

  • Customer Advocacy Program Leadership: Build and launch a customer advocacy program from scratch. Identify power users and create exclusive experiences that turn satisfied customers into vocal brand champions who drive social proof and referrals.

  • Cross-Functional Partnership: Partner with Creative, Product Marketing, Content, Growth, and Customer Success teams to amplify impact across all marketing initiatives.

The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

  • Social Media & Community Savvy: 5-7 years managing organic social media and community for B2B SaaS or technology companies, with proven ability to grow engaged communities (Slack, Discord, etc.) and drive measurable business impact. Portfolio showcasing creative campaigns and ability to adapt voice across platforms.

  • Community & Advocacy Experience: Demonstrated success building or managing customer advocacy, community, or ambassador programs. Track record of turning customers into advocates and creating user-generated content at scale.

  • Analytical Mindset: Proficiency with social listening and analytics tools (Hootsuite, Talkwalker) and ability to translate data into actionable insights. Experience measuring and optimizing for both engagement metrics and business outcomes.

  • Embraces AI: Expected to continuously experiment with AI tools to improve workflows and scale impact. Test new applications like ChatGPT, Claude, and Midjourney for content creation, automation, and insights. Balances automation with human connection, knowing when each approach serves the community best.

  • Team Player Mentality: Proven ability to work cross-functionally, influence without authority. Strong communication skills with demonstrated success managing up, down, and across organizations.

  The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

  • Be Customer Obsessed – Solve problems with empathy and creativity.

  • Move Fast, Learn Fast – Experiment, take action, and grow every day.

  • Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

  • Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

  • Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer (United States)  

  • Ownership & Financial Security: Stock options + 401(k) with 4% match

  • Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options

  • Flexible Time: Unlimited PTO (salaried) + company holidays

  • Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)

  • Protection Plans: Life insurance + short/long-term disability coverage

  • Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

  • Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days

  • Our Hybrid Rhythm: We believe collaboration drives impact. That's why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What We Offer (Canada)  

  • Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

  • Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

  • Time Flexibility: Flex time off + company holidays + designated focus periods

  • Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

  • Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

  • Protection Plans: Life insurance + short/long-term disability coverage

  • Workspace Perks: Meals provided, team offsites, and Customer Days

  • Our Hybrid Rhythm: We believe collaboration drives impact. That's why Tuesdays and Wednesdays are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What to Expect During the Interview Process

  • Meet the Talent Acquisition team, Rachel U.

  • Meet the Hiring Manager, Katie D.

  • Case study + Meet Cross-Functional partners

  • "The Homie Way" Behavioral Interview

  • References + Offer Stage

  • Welcome to the team, Homie

Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don't meet 100% of the qualifications, we encourage you to apply 

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

Hey, We're Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we've tracked over a billion hours for 2.5+ million workers—and we're just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we're committed to ensuring fair and equitable access for all.



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