SEO & Digital Content Strategist

1 week ago

SainteAnnedeBellevue Quebec, Canada Schluter Systems Full time

Description

Reporting to the Digital Product & eCommerce Manager, the SEO & Content Strategist is responsible for strategic development, execution, and continuous optimization of the company's organic search and content ecosystem. This role ensures content is aligned with search demand, user intent, business priorities, and brand voice while driving measurable improvements in organic visibility, engagement, and conversions.

Responsibilities

  • Develop and execute SEO strategy to drive sustainable organic growth
  • Conduct keyword research, competitive analysis, and content gap assessments
  • Create SEO-informed content briefs and collaborate on high-quality content production
  • Optimize pages for search intent, UX, and conversion
  • Manage our editorial calendar and ensure alignment across teams
  • Track performance and provide insights using GA4, Search Console, and SEO tools
  • Run technical SEO checks and partner with developers to implement improvements
  • Stay up to date on SEO best practices and algorithm updates

Competencies

  • Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent practical experience
  • Specialized coursework or certifications in SEO, content marketing, or digital marketing are a strong plus
  • 5 years of experience in SEO, content strategy, or digital marketing
  • Demonstrated success growing organic traffic and rankings
  • Strong understanding of keyword research, on-page SEO, and SERP analysis
  • Experience with tools like Ahrefs/Semrush, Screaming Frog, GA4, and GSC
  • Excellent writing and editing skills (you don't have to be a full-time writer, but you know what strong content looks like)
  • Strong analytical mindset and the ability to translate data into actionable recommendations
  • Organized, proactive, and comfortable managing multiple projects at once

Benefits

  • Generous PTO policy
  • Health & Dental Insurance
  • Pension Contribution
  • Bi-annual Bonus Structure
  • Wellness Program
  • Career Growth & Development Opportunities
  • Hybrid Work Schedule

ABOUT SCHLUTER-SYSTEMS CANADA

Schluter-Systems is a family-owned and internationally renowned company that has been rapidly growing over the last 10 years. The Schluter brand is backed by a team of people working together to create a line of innovative products that provide solutions to the tile industry. We're looking to build our team with individuals who like to think BIG and want to be part of what makes our products-- extraordinary. We are a company that treats its employees, suppliers, and customers as long-term partners. Where success is built on a win-win philosophy, and everyone should benefit.

"Profit is not the goal of the business. Profit is the consequence of a job well done,'

-Werner Schluter, Founder.

Are you interested in a truly unique and special company? Hear from our employees on what it means to be part of the Schluter family: Then if you're ready to see life in Orange, talk to us about this career opportunity at Schluter- Systems.

At Schluter Systems, we are dedicated to creating an inclusive environment that celebrates diverse perspectives and ensures all individuals are valued and supported, without discrimination based on race, religion, colour, national origin, age, sex, gender, disability, genetic information, or any other characteristic protected by law.

This pay range reflects the base hourly rate or annual salary for positions in this job grade, with the final offer depending on factors like experience, education, location, and other relevant considerations. Additionally, this role qualifies for extra benefits beyond the base pay range mentioned.

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