Director, Integrated Marketing

Date Posted: 01/15/2026
Req ID: 46635
Faculty/Division: Operations and Real Estate Partnerships
Department: Spaces & Experiences
Campus: St. George (Downtown Toronto)

Note: This posting is for a two (2) year term position.

Description:

Spaces & Experiences (S&E) is a self-funded division of the University which operates housing, hospitality and campus services on the St. George campus, while supporting tri-campus development of revenue generating assets. The primary activities of the division include student and faculty housing, transportation, conferences & events, innovation space that supports commercialization of research, commercial and academic leasing, real estate acquisitions, food & beverage services and trademark licensing. The S&E team also leads the underwriting of new development opportunities, and the evaluation of joint-venture partnerships as part of the Four Corners Strategy, which seeks to deliver amenities to support the academic mission of the University (e.g., housing, retail, innovation space), while generating financial returns to invest strategically in the academy.

The Director, Integrated Marketing and Communications is the executive lead and senior strategist responsible for the complex public-facing, multi-channel information delivery that is critical to the success of the division. Reporting to the Assistant Vice-President, Spaces & Experiences, with direction also provided by the Managing Director of Real Estate, the Director, Integrated Marketing and Communications develops the brand positioning and Marketing/Communications strategy for S&E overall, as well as for its individual business units, through a deep understanding of the business strategies of the division and its departments. They also oversee the development and consistent application of the S&E brand and collaborate closely with colleagues in UT Communications (UTC) to ensure that overall messaging and branding align with those of the University, and that S&E is well represented within the larger University story.

The Director is responsible for marketing and communication efforts that build the profile of the University, and of S&E. The Director ensures that the division's marketing and communications strategies are well integrated and sensitive to the needs of diverse audiences. They are the resident expert in marketing and communications, providing leadership in digital communications, social media, and the division's websites, leading the exploration and potential adoption of new approaches and technologies. The incumbent also leads the strategic communications work for the division. This work includes the preparation of communications plans for major initiatives and issues, news stories, press releases, reports, speeches and other communications materials. The Director ensures that all communications work is consistent with S&E objectives, aligns with the University's protocols and practices, and that every opportunity to advance the visibility and reputation of S&E is taken.

The Director provides leadership in both traditional and digital communications, including the design, content and application of social media strategies, websites and other media. The incumbent leads the exploration and adoption of new approaches and technologies, collaborates and ensures strategic alignment with UTC on major public relations issues and prepares advice and policy recommendations for the AVP and Managing Director.

The Director builds, inspires, empowers and manages a team of creative professionals and is a critical member of the senior leadership team in S&E. As they occupy a unique role which interfaces with every business in the division, they have a distinctive contribution to the advancement of overall strategic goals for the division, and play an active and direct role in supporting business development through marketing and communications activities in support of substantial new and diversified revenue streams. The incumbent develops key performance indicators and other relevant metrics to track the success of individual marketing initiatives, and uses the data to support decision making and investment.

Qualifications:

EDUCATION:

• Master's degree in a related field (e.g. Marketing) or equivalent combination of education and experience.

EXPERIENCE:

• A minimum of seven (7) to ten (10) years related progressive marketing and communications experience, with at least 3 years at a senior level. Significant management experience with a proven ability to inspire and guide teams toward the achievement of challenging goals.
• Extensive experience in all aspects of strategic marketing and communications, from message development and identifying target audiences to the execution of programs and campaigns across multiple channels.
• Proven effectiveness in targeting key segments, tailoring communications, overseeing creative execution and delivering positive results.
• Experience in evolving a brand strategy to reflect the demands of rapidly changing marketplace, and in consistently applying brand standards to ensure unified marketing and communications.
• Demonstrated success growing revenues and/or increasing public interest, with tangible measures of growth.
• Experience in successfully developing and implementing strategic plans in complex organizations with multiple stakeholders. Experience in guiding and counseling senior leaders on strategic communications issues, including the development of messages, identifying audiences, mapping out initiatives and establishing the criteria for success.
• Experience in balancing the interests of internal clients and diplomatically aligning diverse communications priorities around a common agenda and a consistent strategy.
• Strong track record of building online and social media PR profile, as well as traditional media relations.
• Experience in managing digital communications – including web, email and social media – within the overall digital ecosystem of a parent organization.

SKILLS:

• Strong leadership, team-building and interpersonal skills.
• Able to motivate others to align their efforts and strive for a higher standard.
• A high level of business acumen, with demonstrated success in linking strategy to results and leveraging significant investments to yield sustainable returns.
• Superior written and verbal communications, including presentation skills.
• Agile and efficient in managing multiple complex projects simultaneously to produce valued outcomes.
• A determined, action-oriented leader, focused on achieving goals.
• A creative thinker who grounds innovative ideas in a solid grasp of the details, strengthened by a commitment to collaboration.
• A responsive and accountable problem solver who can work in a consensus-driven environment.
• Politically sensitive, with an ability to build professional relationships and work effectively with senior leaders across the organization, as well as externally.
• Consistently successful at prioritizing tasks and responsibilities and meeting deadlines.

Technical Skills: 

• Able to assimilate, interpret and act upon large volumes of raw information.
• Highly refined skills in strategically deploying digital/mobile channels and social media to achieve marketing and communications goals.
• Proficient in the use of data-driven insights to craft relevant communications that reflect customers' preferences, priorities and aspirations.
• Knowledge of effective design strategies/techniques across print and digital channels.
• Working understanding of all aspects of web development, including user experience and interface design, and the capabilities of standard development tools.
• Deep familiarity with the use of analytics to enhance and modify website performance.
• Experience in establishing and ensuring adherence to web-accessibility standards.
• Familiar with the development and production of video and other multimedia assets.
• A keen understanding of the production of print materials, from content development through design, editorial and production.
• Experienced at developing effective print and digital advertising, including media planning and direction of creative agencies.
• Skilled at commissioning and evaluating art-directed photography, illustration and other imagery in service of a strategic goal.
• Familiarity with the principles and mechanics of effective public relations and media.

OTHER:

• Ideally, some experience in a post-secondary environment, or a non-profit environment.

Please note:

• This is a replacement position.
• Those invited for an interview may be provided with a full job description upon request.
   

Closing Date: 01/29/2026, 11:59PM ET
Employee Group: Salaried
Personnel Subarea:PM
Appointment Type: Budget - Term
Schedule: Full-Time
Pay Scale Group & Hiring Zone: PM 6 -- Hiring Zone: $132,351 - $154,409 -- Broadband Salary Range: $132,351 - $220,587
Job Category: Communication/Media/Public Relations