Salesforce Marketing Cloud Consultant

1 week ago

Toronto, Ontario, Canada Teqfocus Full time

About the Role:

We are looking for a dynamic and experienced
Salesforce Marketing Cloud (SFMC) Consultant
to join our growing Canadian Salesforce practice. This hybrid role combines
solution architecture, technical development, and pre-sales consulting
, offering an opportunity to lead both client engagements and hands-on implementations. You will work closely with marketing, sales, and technical teams to design, build, and optimize end-to-end marketing automation solutions that drive personalized customer engagement and measurable business outcomes

Key Responsibilities:

Solution Design & Pre-Sales

  • Lead client discovery sessions to understand marketing goals, data architecture, and automation needs.
  • Design scalable and efficient Marketing Cloud solutions aligned with business objectives.
  • Collaborate with sales and delivery teams to create solution proposals, estimates, and demos during pre-sales phases.
  • Present technical concepts and platform capabilities to both technical and business stakeholders.

Development & Implementation

  • Build and maintain customer journeys using
    Journey Builder
    ,
    Automation Studio
    , and
    Email Studio
    .
  • Develop personalized and dynamic content using
    AMPscript
    ,
    SSJS
    , and
    SQL
    .
  • Configure and manage
    Contact Builder
    ,
    Data Extensions
    , and API integrations for seamless data flow.
  • Implement and optimize integrations between
    Marketing Cloud
    and
    Sales/Service Cloud
    using
    Marketing Cloud Connect
    .
  • Ensure end-to-end campaign tracking, reporting, and performance optimization.

Governance & Best Practices

  • Define governance standards for multi-Business Unit (BU) environments, ensuring compliance and data accuracy.
  • Advise clients on platform best practices, new feature adoption, and optimization strategies.
  • Mentor internal teams on SFMC implementation patterns, troubleshooting, and performance improvements.

Required Skills & Experience:

  • 7–12 years of relevant experience.
  • Proficiency in
    Journey Builder
    ,
    Automation Studio
    ,
    Email Studio
    ,
    Contact Builder
    , and
    Cloud Pages
    .
  • Advanced skills in
    SQL
    ,
    AMP script
    ,
    SSJS
    , and API-based integrations.
  • Strong understanding of data architecture, segmentation strategies, and marketing automation workflows.
  • Experience integrating
    SFMC
    with
    Salesforce Sales/Service Cloud
    and third-party applications.
  • Proven experience in
    pre-sales consulting, solutioning, or client-facing roles
    within the Salesforce ecosystem.
  • Excellent analytical, communication, and stakeholder management skills.

Preferred Qualifications:

  • Bachelor's degree in computer science, Information Systems, or a related field.
  • Salesforce Certifications (one or more preferred):
  • Marketing Cloud Consultant
  • Marketing Cloud Developer
  • Marketing Cloud Email Specialist
  • Experience working with clients in
    financial services, healthcare, or technology sectors
    .
  • Prior experience in
    solution engineering, presales, or consulting
    roles.

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