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Salesforce Marketing Cloud Developer

7 hours ago

Toronto, Ontario, Canada Citco Full time

About Citco:

The market leader. The premier provider. The best in the business. At Citco, we've been the front-runner in our field since our incorporation in 1948 led to the evolution of the asset servicing sector itself. This pioneering spirit continues to guide us today as we innovate and expand, push beyond the boundaries of our industry, and shape its future. From working exclusively with hedge funds to serving all alternatives, corporations and private clients, our organization has grown immensely across asset classes and geographies. For us, this progress is a pattern that we'll only maintain as we move forward, always prioritizing our performance. So for those who want to play at the top of their game and be at the vanguard of their space, we say: Welcome to Citco.

About the Team & Business Line:

Fund Administration is Citco's core business, and our alternative asset and accounting service is one of the industry's most respected. Our continuous investment in learning and technology solutions means our people are equipped to deliver a seamless client experience.

Within Citco's Client Experience Technology organization, Salesforce is central to our global digital transformation. As we expand our CRM and Marketing Technology footprint, we are building a world-class Marketing Cloud capability to deliver personalized, data-driven client engagement across all channels.

The Role

We are seeking a skilled Salesforce Marketing Cloud Developer to join our Salesforce Platform team.

The Marketing Cloud Developer will be responsible for supporting the execution and optimization of multi-channel campaigns across the full client lifecycle, acquisition, onboarding, activation, retention, and re-engagement. The role will collaborate closely with the Marketing Automation Lead, Salesforce Platform team, and cross-functional partners in Strategy, CX/UX, Creative, and Data to deliver exceptional, measurable experiences.

Key Responsibilities

Campaign Development & Execution

  • Build, test, and deploy email and journey-based campaigns within Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
  • Manage campaign setup including data extensions, personalization strings, segmentation logic, and automation flows.
  • Ensure compliance with data privacy, preference management, and brand guidelines across all campaigns.
  • Partner with Marketing stakeholders to translate campaign briefs into executable journeys and automations.

Marketing Automation & Optimization

  • Support the design and execution of marketing automation strategies aligned to the client lifecycle.
  • Integrate Marketing Cloud with Salesforce CRM, Customer Data Platform (CDP), SMS, and analytics platforms to enable unified cross-channel engagement.
  • Perform A/B and multivariate testing, analyze results, and recommend improvements to optimize engagement and conversion.
  • Troubleshoot technical issues in campaigns, data flows, or automations.

Analytics & Continuous Improvement

  • Evaluate campaign performance and provide actionable, data-driven insights to internal stakeholders.
  • Leverage Einstein Analytics and visualization tools to deliver reports and dashboards.
  • Research and apply best practices in deliverability, engagement scoring, and personalization.
  • Collaborate with the Platform and Data teams to enhance data quality and integration performance.

Qualifications

Education:

Bachelor's degree in Marketing, Computer Science, or a related field (preferred).

Experience:

  • Marketing Cloud Certified
  • 3–6 years of experience in Salesforce Marketing Cloud development or administration.
  • Proven expertise in Journey Builder, Email Studio, Automation Studio, Contact Builder, and Content Builder.
  • Experience integrating Marketing Cloud with Salesforce CRM, CDP, and third-party systems.
  • Working knowledge of AMPscript, HTML, CSS, and SQL.
  • Familiarity with data modeling and database management concepts.
    Experience managing campaigns across multiple regions or business lines preferred.

Skills:

  • Strong attention to detail, quality, and deliverability.
  • Highly organized, self-motivated, and able to manage multiple projects simultaneously.
  • Excellent communication and collaboration skills across technical and marketing teams.
  • Analytical mindset with a focus on data-driven optimization.
    Experience with Agile methodologies and version control tools is an advantage.

Certifications (Preferred):

  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Developer
    Salesforce Administrator or Platform App Builder

Our Benefits

Your well-being is of paramount importance to us, and central to our success. We provide a range of benefits, training and education support, and flexible working arrangements to help you achieve success in your career while balancing personal needs. Ask us about specific benefits in your location.

We embrace diversity, prioritizing the hiring of people from diverse backgrounds. Our inclusive culture is a source of pride and strength, fostering innovation and mutual respect.

Citco welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection.