Marketing AI Engineer

Who we are:
Geotab is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
 
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace , offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
 
Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news. Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking a Marketing AI Engineer who will develop and deploy reliable AI assistants designed to significantly enhance the speed and quality of marketing operations. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you

What you'll do:

As a Marketing AI Engineer your key area of responsibility will be building intelligent agents that leverage internal and external data sources to deliver accurate, optimized content and measurement capabilities. This includes leveraging brand and other guard rails in the automation of campaign planning, brief/asset generation, and program activation to ensure consistency with Geotab standards. The role's core focus leverages AI to automate repetitive tasks, supercharge creativity, and get better results from campaigns. You will be responsible for the implementation of the project tasks, as well as managing day-to-day activities.

You will need to work closely with the AEO Content Analyst, and the AI Data & Evaluation Analyst to collectively influence "what AI systems like ChatGPT, Gemini, and others say about our brand, and ways to improve these results".

To be successful in this role you will be a self-starter, as well as:

• Have strong written and verbal communication skills

• Have the ability to quickly understand complex, technical concepts

• Possess strong analytical skills with an ability to identify needs, develop effective solutions, and manage projects through completion

• Be able to manage multiple timelines and contrasting priorities to ensure timely results

How you'll make an impact:

• Explores and identifies use cases where AI can drive greater marketing efficiency and performance; build solutions aligning to those use cases.

• Creates assistants that turn inputs like "target: mid-market transportation & logistics; goal: demos" into channel plans, budgets, briefs, and task lists, starters and samples.

• Connects to our sources of truth (brand guidelines, product docs, case studies, campaign results, CRM/MAP) so outputs are accurate and on-brand.

• Adds guardrails (citations, tone checks, PII redaction) and manual review steps to ensure safeguards are in place.

• Tracks usage, quality, and cost; iterate to improve adoption and reliability.

• Works with third party data sources (eg. Clay, Zoominfo, 6sense) to enrich lead data and improve our ability to identify target audiences.

• Conducts real-time and regular reviews of performance to ensure marketing tactics are optimized to meet objectives.

• Works closely with the AEO Content Analyst to ensure that all created content is optimized to contribute to influence and be recognized by AI agents.

What you'll bring to the role:

• A Bachelor's degree in a related field, such as Computer Science / Software Engineering.

• LLM app development (RAG, tool/function calling, multi-step workflows) in Python/TypeScript.

• Experience with frameworks like LangChain/LangGraph or LlamaIndex; vector databases (pgvector/Pinecone/Weaviate).

• Experience with integrations with CMS/DAM, GA4/BI, MAP/CRM (Marketo/HubSpot/Salesforce), project tools (Jira), Slack/Teams.

• Knowledge of Guardrails, evaluation, security (OAuth/SSO), cloud deployment, and UI skills (HTML/CSS).

• Marketo Engage Certified Expert (MCE) / SFMC certifications are an asset.

• Strong analytical, problem-solving, and project management skills.

If you got this far, we hope you're feeling excited about this role Even if you don't feel you meet every single requirement, we still encourage you to apply.
 
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
 
This posting is for an existing vacancy.
 
Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology
 
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, "Geotab"), you acknowledge Geotab's collection, use and disclosure of your personal data in accordance with our . Click here to learn more about what happens with your personal data.

The annual base salary for this position is anticipated to be the range listed below. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position would depend on a variety of factors such as but not specific to skills, qualifications, education and overall experience, including the location the applicant lives or intends to live while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

Hiring Range

$101,600 - $132,000 CAD

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