Digital Growth

2 days ago

Calgary, Alberta, Canada Growth Strategy Full time
This role will require you to work full-time in our office located in Calgary, AB. If you do not currently reside in Calgary, please specify if you are planning to move. 

Responsibilities: 
 
Website Conversion & UX Optimization

Conversion Rate Optimization
UX/UI Optimization
Visual & UI Design Analysis
Copywriting Optimization
Trust & Credibility elements
A/B Testing
Behaviour Analysis

Customer Relationship & Lifecycle Marketing

Hubspot CRM management
Customer Data Management
Segmentation & Audience Targeting
Lifecycle & Retention Marketing
Email & SMS Campaigns
Automation & Personalization
Insights & Reporting
System Ownership

Data, Analytics & Insights 

Analyze user behavior, campaign performance, and website metrics to drive decision-making.
Build dashboards, reports, and attribution models.
Measure the effectiveness of experiments and campaigns to optimize spend and strategy.

Marketing Technology & System Ownership

Own CRM, CDP, or marketing automation platforms (e.g., HubSpot, Salesforce).
Ensure data integrity, proper tagging, and workflow accuracy.
Integrate tools across marketing channels for seamless tracking and activation.

Cross-Functional Collaboration

Work closely with designers, developers, content teams, and paid media teams.
Collaborate on website and landing page updates, campaigns, and UX improvements.
Provide recommendations for product or website enhancements based on user insights.

Growth Strategy & Execution

Identify opportunities for acquisition, engagement, and retention growth.
Optimize marketing campaigns across channels to maximize ROI.
Stay up-to-date with digital marketing trends, tools, and best practices.

Experience and Educational Requirements:

Bachelor's degree in Marketing, Business, Computer Science, Information Technology or related field
3+ years of experience in Conversion Rate Optimization (CRO), UX optimization, or growth marketing roles
Proven experience optimizing websites, landing pages, and funnels to improve conversion rates
Strong background in UX/UI analysis, behavioral analytics, and experimentation frameworks
Hands-on experience with A/B testing tools and methodologies
Extensive experience managing CRM and marketing automation platforms, HubSpot knowledge is an asset 
Experience building and optimizing lifecycle, retention, email, and SMS campaigns
Strong analytical skills with experience analyzing website metrics, user behavior, and campaign performance
Experience building dashboards, reports, and attribution models
Familiarity with analytics tools such as Google Analytics, CDPs, and BI tools
Strong cross-functional collaboration skills with designers, developers, content, and paid media teams
Experience optimizing multi-channel marketing strategies to maximize ROI

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