Digital Marketing Coordinator

2 weeks ago

Calgary, Alberta, Canada RMG Advertising Full time

Are you passionate about digital marketing, data, and driving real results? We're looking for a
Digital Marketing Coordinator/ Specialist
who thrives in a fast-paced, collaborative environment and wants to build meaningful experience in the world of digital advertising.

In this role, you'll support our digital sales and strategy teams to create, manage, and report on campaigns across programmatic display, search, and social. You'll gain hands-on experience in campaign setup, performance tracking, and client communication while helping brands grow their digital footprint.

It's the perfect opportunity to grow your digital marketing experience, develop new skills, and work with an innovative team that values collaboration and creativity.

What You'll Do

Campaign Setup (20%)

  • Participate in client discovery sessions and support the creation of digital strategies and proposals.
  • Help set up and coordinate campaigns from concept to launch.
  • Use A/B testing, audience segmentation, retargeting, conversion rate optimization (CRO) to improve campaign outcomes.
  • Collaborate with the execution team to ensure campaigns are properly configured and launched on time.

Campaign Management (60%)

  • Generate monthly reports based on campaign results and KPIs and communicate timelines for delivery. This includes; monitoring and analyzing campaign performance, pulling insights, and communicating results to clients
  • Use analytics tools (Google Analytics, Tag Manager, CRM data, marketing‑automation platforms) to interpret data and drive decisions.

· Report on performance, produce actionable insights for stakeholders, and adjust strategies based on data.

  • Build and refine dashboards, present findings, lead continuous improvement. Effective communication with client, internal sales team, and execution team
  • Execute recommendations and optimizations on a monthly basis

Team Support (20%)

  • Contribute ideas to digital strategy for new business opportunities.
  • Support internal marketing projects such as case study creation and blog content.
  • Build reports, analyze performance, and share insights to enhance future campaigns.

What You Bring

  • Post-secondary degree or diploma in
    Marketing, Communications, or a related field.
  • 2+ years
    of experience in digital marketing, media, or advertising (agency experience preferred).
  • Strong understanding and hands on experience with
    paid digital channels
    —display, search, social, and video.
  • Bonus: experience with
    programmatic vendors or DSPs and strong understanding of paid media KPIs (ROAS, CPA, CTR, CPC) and attribution models
  • Proficiency with
    Google Analytics 4
    , UTM Tracking, Microsoft Office, and CRM tools (HubSpot, Salesforce).
  • Strategic thinker with strong analytical and creative skills—able to interpret data and translate into engaging campaigns.
  • Strong written and verbal communication skills — comfortable presenting ideas and results.
  • Organized, curious, and eager to learn new tools and techniques in the digital space.

Why You'll Love Working Here

  • Join a collaborative digital team that values creativity, data, and learning.
  • Gain exposure to industry-leading tools and hands-on experience across multiple platforms.
  • Work on a variety of clients and campaigns — no two days are the same.
  • Opportunities for growth.

Ready to grow your digital marketing career?

  • Apply today and take the next step toward becoming an integral part of our digital team.

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