Paid Digital Media Specialist

Location: Canada (Remote)Posted on: Jan 6

Who We Are

At titus/one, owned by ZoomerMedia, we specialize in performance marketing, digital strategy, and media innovation, helping brands grow through data-driven strategies. As part of the Zoomer Digital Network, home to leading brands like BlogTO, Daily Hive, and Curiocity, we combine the agility of an elite digital marketing agency with the reach of a diversified media powerhouse. We thrive at the intersection of marketing, media, and technology, constantly pushing boundaries to drive impactful results for our clients.

Who we are looking for

We're looking for a data-driven Paid Digital Media Specialist who loves turning strategy into measurable growth. In this contract-based role, you'll plan, launch, optimize, and report on managed media campaigns across Meta, Google, Reddit, YouTube, LinkedIn, TikTok, programmatic, and emerging channels. You can confidently own attribution tracking, campaign analytics, and performance reporting across paid media channels.

You thrive in fast-paced environments, enjoy solving tracking challenges, and can translate complex performance data into actionable recommendations for both internal teams and clients. You'll work closely with our media, creative, and Project Management teams to ensure every campaign is structured, tracked, and scaled efficiently.

Key Responsibilities

Campaign Strategy & Execution

• Build full-funnel paid media strategies across search, social, video, display, programmatic, and retargeting.
• Set up, launch, and manage campaigns in Meta Ads Manager, Google Ads, Reddit Ads, LinkedIn Campaign Manager, and other relevant platforms.
• Conduct keyword research, audience targeting, competitive analysis, and bid strategy selection.
  Maintain accurate campaign structures, naming conventions, and testing frameworks.

Optimization & Performance Management

• Continuously monitor performance, implementing optimizations to improve CTR, CPA, ROAS, and overall efficiency.
• Run A/B tests across audiences, placements, creatives, and landing pages.
• Manage pacing, budgets, and bid strategies to ensure campaigns deliver on goals.
• Build weekly, monthly and quarterly, extracting insights and next steps.
• Translate performance results into clear, client-ready presentations.Identify insights and opportunities to scale winning initiatives.

Tracking & Digital Attribution

• Must be able to Implement and troubleshoot tracking pixels, UTM structures, custom events, and conversions via Google Tag Manager.
  Validate tracking across devices and platforms; resolve discrepancies in attribution or reporting.

Collaboration & Communication

• Work with creative teams to brief in ad copy, design needs, and video formats based on platform trends.
• Provide proactive recommendations to account managers and clients.
  Participate in strategy sessions, client calls, and cross-team planning.

Growth Opportunity

Contribute to the development, execution and growth of the agency's Answer Engine Optimization (AEO) service offerings.

Required Skills & Experience

• 4-6 years of hands-on experience managing paid media campaigns across multiple ad platforms, and pixel / attribution management
• Strong knowledge of Meta and social ads is essential
• Proficiency with Google Tag Manager, GA4, and troubleshooting for tracking.
• Strong data analysis skills, with the ability to interpret campaign performance and optimize accordingly (familiarity with attribution models and understanding of cross-channel measurement)
• Ability to manage multiple campaigns, prioritize deadlines, and work in a fast-paced environment.
• Degree or certificate in marketing, analytics, communications, business, or related field (optional but preferred)

Nice to Have

• Experience working in an agency environment
• Google Ads and Meta Blueprint certifications
• Knowledge of SEO, email marketing, or organic social

What We Offer

• We are looking for an independent contractor to join our team.
• Access to our head office in Toronto for a collaborative working environment.
• Opportunities for professional development and growth within a large diversified media company.

***Please submit your resume in PDF format only. ***

We thank all applicants for applying; however, only successful candidates will be contacted.

ZoomerMedia Limited is an organization that values creativity, innovative thinking, inclusion and diversity. We offer a great opportunity to work alongside passionate and intelligent individuals, and are proud to be an Equal Opportunity Employer. If you require accommodations during the selection process, please contact us