Lead Digital Analyst

2 weeks ago

Vancouver, British Columbia, Canada Insight Global Full time

Insight Global is looking for a Lead Digital Analyst to join one of North America largest athleisure wear companies. This role requires a high-performing analyst with a strong sense of ownership, critical thinking, and the ability to operate independently while coordinating with cross-functional teams. The analyst will lead discovery and validation efforts across multiple data platforms, with a focus on Google Analytics and Adobe Analytics supporting website initiatives.

Day to day responsibilities include:

  • Data Validation & Implementation Oversight Lead the implementation and validation of GA4 to match the breadth of Adobe Analytics event tracking.
  • Ensure parity between Google Analytics and Adobe Analytics, particularly for marketing funnel tracking.
  • Data Analysis & Insight Generation Compare website visit metrics across platforms (GA4, Adobe Analytics).
  • Use SQL (BigQuery) to extract and segment data, identify discrepancies, and investigate root causes. Conduct discovery exercises to understand data deltas (e.g., mobile vs desktop traffic differences).
  • Cross-Functional Coordination Collaborate with marketing, ecommerce, and technical teams to ensure accurate data collection and reporting.
  • Provide direction and clarity to stakeholders without direct reports.
  • Reporting & Communication Deliver meaningful insights and recommendations based on data analysis. Communicate complex analytics concepts clearly, including platform-specific nuances (e.g., bounce rate calculations in GA4).
  • Problem Solving & Proactive Ownership Identify and report issues proactively. Navigate ambiguous timelines and evolving project scopes with confidence and adaptability.

REQUIRED SKILLS AND EXPERIENCE

  • 6+ years of experience in analytics, with a proven ability to deliver insights across multiple data sources.
  • Deep subject matter expertise in Google Analytics (GA4), including platform mechanics and implementation.
  • Strong proficiency in SQL, especially with BigQuery; Snowflake experience is a plus. Demonstrated ability to oversee large bodies of work and ensure timely, high-quality deliverables.
  • Comfortable navigating ambiguity and evolving project requirements, with a strategic and seasoned approach to problem-solving. High degree of ownership, responsiveness, and critical thinking, with the ability to manage broad scopes and context-switch effectively.

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