Digital Marketing Specialist

POSITION

As a Managed Marketing & Email/SMS Specialist at Club Caddie, you will play a key role in helping golf course and simulator clients achieve their marketing goals through a blend of creative strategy, technical execution, and client training. This role combines Managed Marketing responsibilities—developing and executing tailored marketing campaigns across email, SMS, social media, and digital channels, with Email & SMS Platform Management via Club Caddie Marketing (Campaign Monitor), supporting client onboarding, training, and optimization. You'll collaborate with golf course operators to understand their objectives, create and deliver engaging content, manage automated marketing workflows, and analyze performance data to drive continuous improvement. Through consistent client engagement and expert platform guidance, you'll enhance marketing effectiveness, improve retention, and support the growth of Club Caddie's managed marketing and communication services.

JOB DESCRIPTION:

As a Managed Marketing & Email/SMS Specialist at Club Caddie, you will oversee and implement comprehensive marketing strategies and campaigns for our golf course and simulator clients while also managing and supporting the company's Email and SMS platform, Club Caddie Marketing (Campaign Monitor).

Your mission is to help our clients reach their marketing goals by leveraging Club Caddie's managed marketing services and Club Caddie Marketing (Campaign Monitor) communication tools. You'll collaborate with course operators to understand their business needs, develop tailored marketing plans, execute campaigns, and train clients to use our tools effectively.

This position is approximately 50% Managed Marketing and 50% Email & SMS Platform Management (% are subject to Change), blending creative strategy with technical execution and client enablement.

Managed Marketing Responsibilities

• Collaborate with golf course operators to understand their marketing goals, target audience, and communication needs.

• Develop comprehensive marketing strategies and plans that align with client objectives and leverage Club Caddie's marketing solutions.

• Conduct monthly review meetings with clients to discuss performance, optimize campaigns, and plan upcoming events.

• Create compelling, on-brand content for email, SMS, social media, and digital campaigns that drive engagement and revenue.

• Oversee and coordinate the execution of integrated marketing campaigns across multiple channels.

• Utilize marketing automation tools to segment audiences, personalize communications, and automate workflows.

• Monitor and analyze campaign performance, tracking key metrics and providing regular reports and insights.

• Foster strong relationships with client golf courses, serving as a trusted marketing advisor.

• Contribute to the continuous development and improvement of Club Caddie's managed marketing service offerings.

Email & SMS Marketing (Club Caddie Marketing - Campaign Monitor) Responsibilities

• Conduct live virtual training sessions for clients on Club Caddie Marketing (Campaign Monitor) (Email and SMS), supporting onboarding, adoption, and advanced feature utilization.

• Assist clients with account setup, audience segmentation, template design, and automated journeys.

• Monitor account performance, including deliverability, engagement rates, and contact growth—and flag opportunities for optimization or upgrade.

• Develop educational resources such as onboarding guides, FAQs, and short tutorial videos to improve client self-sufficiency.

• Create and customize branded email templates for new clients and design marketing materials that assist with contact list growth.

• Support onboarding and training for SMS clients, including opt-in growth strategies and subscriber management best practices.

• Track and maintain subscriber counts to ensure accurate billing and reporting.

• Collaborate with internal teams to align Club Caddie Marketing (Campaign Monitor) initiatives with broader Managed Marketing and client success goals.

JOB QUALIFICATIONS:

• Bachelor's degree in marketing, business administration, or a related field.

• Passion for marketing, client success, and the golf industry.

• 2+ years of experience managing marketing campaigns, preferably within the golf, hospitality, or technology industry.

• Understanding of the golf industry, including golf course operations, club management, and golfer engagement.

• Proven track record of developing and executing successful, multi-channel marketing strategies.

• Strong knowledge of email and SMS marketing platforms (Club Caddie Marketing (Campaign Monitor) experience preferred).

• Excellent written, visual, and verbal communication skills.

• Analytical mindset with the ability to interpret campaign data and derive actionable insights.

• Strong organizational and project management skills, with the ability to manage multiple clients and deadlines.

EXPECTED OUTCOMES

• Increased Capacity: Expands client management and execution bandwidth across both services without additional leadership strain.

• Improved Client Experience: Provides consistent client touchpoints and faster turnaround times for campaigns and training.

• Higher Retention: Strengthens relationships and engagement, improving renewal rates across Managed Marketing and Email/SMS products.

• Revenue Growth: Enables continued onboarding of new clients without compromising quality or delivery standards.

HOW YOU'LL DO IT

• Complete in-depth training on Club Caddie's software platform, marketing tools, and Club Caddie Marketing (Campaign Monitor).

• Work closely with clients to identify their goals and tailor marketing strategies that align with their brand and events.

• Manage multiple projects simultaneously, balancing strategic planning with tactical execution.

• Demonstrate excellent communication, writing, and presentation skills with clients and internal teams.

• Maintain a proactive, solution-oriented mindset with a focus on continuous improvement.

• Exhibit empathy and enthusiasm for client success and the golf industry.

• Bring creativity and innovation to both client campaigns and internal process improvements.

WHO YOU ARE

You care about helping golf course operators achieve their marketing potential. You're energized by creative problem solving, relationship building, and delivering measurable results.

You're a terrific listener, a thoughtful communicator, and a strategic thinker who can translate client goals into marketing action. You enjoy collaborating with clients to build their brand and aren't afraid to suggest bold ideas that drive growth.  You thrive in a fast-paced, team-oriented environment where learning and innovation are part of the daily routine.

Jonas Software is a leading provider of enterprise management software solutions, serving a wide range of vertical markets including hospitality, healthcare, construction, education, personal care, fitness, leisure, moving and legal services, to name a few. Within these markets, Jonas is comprised of over 65 distinct brands, each a respected leader in its domain.

Jonas' vision is to be the branded global leader across these verticals and to be recognized by customers and industry stakeholders as the trusted provider of "Software for Life." We are committed to technology, product innovation, quality, and exceptional customer service.

Jonas Software supports over 60,000 customers in more than 30 countries. We employ over 6,000 skilled professionals, including industry experts and technology specialists. Across our broader network, we support a global workforce of more than 30,000 employees.

Headquartered in Canada, Jonas Software has a global footprint with offices around the world. We're a 100% owned subsidiary of Constellation Software Inc., based in Toronto, publicly listed on the TSX (CSU.TO), and a member of the S&P/TSX 60 Index.