Salesforce Distributed Marketing Developer

3 days ago

Halifax, Nova Scotia, Canada NTT DATA Full time

Job Title: Salesforce Distributed Marketing Developer

Job Overview

We are seeking an experienced Salesforce Distributed Marketing Developer to support the design, development, and optimization of distributed marketing solutions across multi-business units, franchise networks, dealers, and partner ecosystems. The ideal candidate will have hands-on expertise in Salesforce Marketing Cloud-particularly Distributed Marketing, Journey Builder, and custom integrations-to deliver scalable, compliant, and brand-governed digital marketing experiences.

Key Responsibilities

  • Design, configure, and implement Salesforce Distributed Marketing capabilities, including campaign distribution, approvals, and localized execution for partner networks.
  • Develop scalable Journey Builder workflows, email automations, and cross-channel campaigns tailored to distributed marketing use cases.
  • Build and optimize marketing assets using AMPscript, dynamic content blocks, and personalization techniques.
  • Support integration between Salesforce CRM and Marketing Cloud, ensuring synchronized lead/contact data and proper segmentation across business units.
  • Implement content syndication models and ensure consistent brand governance across partner-driven campaigns.
  • Develop and troubleshoot REST/SOAP API integrations for seamless data exchange and automation.
  • Collaborate with marketing, sales, and partner teams to define business processes and distributed campaign workflows.
  • Ensure all marketing workflows and data handling comply with GDPR, CCPA, and internal privacy/security standards.
  • Provide technical guidance, documentation, and best practices for distributed marketing execution.

Required Technical Skills

  • Strong knowledge of Salesforce Distributed Marketing architecture, workflows, and configuration.
  • Proficiency with Marketing Cloud modules-Journey Builder, Email Studio, Automation Studio.
  • Advanced experience with AMPscript, personalization logic, and dynamic content.
  • Hands-on experience with REST/SOAP APIs, integrations, and data model design.
  • Strong understanding of multi-business unit campaign management, approval processes, and governance frameworks.
  • Experience in data segmentation, contact models, and content syndication structures.
  • Solid understanding of Salesforce CRM data and synchronization mechanisms.

Business & Functional Skills

  • Deep expertise in distributed marketing models-franchise, dealer, partner networks.
  • Ability to design and implement approval workflows, localizable content templates, and brand governance rules.
  • Strong understanding of data privacy, compliance frameworks (GDPR, CCPA), and consent management.
  • Ability to collaborate with cross-functional business teams to translate marketing requirements into scalable technical solutions.

Certifications

  • Salesforce Marketing Cloud Developer
  • Salesforce Marketing Cloud Consultant
  • Salesforce Distributed Marketing Accreditation

Experience

  • 6+ years of hands-on experience in Salesforce Marketing Cloud development.
  • Demonstrated experience delivering distributed or multi-business-unit marketing programs.

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