AI Content Engineer, Associate Product Marketing Manager

Description
AI Content Engineer, Associate Product Marketing Manager
Why YOU want this position

At Enverus, we're committed to empowering the global quality of life by helping our customers make energy affordable and accessible to the world.

We are the most trusted energy-dedicated SaaS company, with a platform built to maximize value from generative AI, and our innovative solutions are reshaping the way energy is consumed and managed. By offering anytime, anywhere access to analytics and insights, we're helping our customers make better decisions that help provide communities around the world with clean, affordable energy.

The energy industry is changing fast. But we've continued to lead the way in energy technology, creating intelligent connections across the entire energy ecosystem, from renewables, power and utilities, to oil and gas and financial institutions. Our solutions create more efficient production and distribution, capital allocation, renewable energy development, investment and sourcing, and help reduce costs by automating crucial business operations. Of course, this wouldn't be possible without our people, which is why we have built a team of individuals from a diverse range of backgrounds.

Are you ready to help power the global quality of life? Join Enverus, and be a part of creating a brighter, more sustainable tomorrow.

We are currently seeking a highly driven AI Content Engineer, Associate Product Marketing Manager to join our organization in Canada.

Enverus is redefining content marketing by putting AI at the center of how we create, personalize, and scale content across our diverse industry verticals. As a content engineer on the product marketing team, this position blends the core product marketing skills of communicating the value of Enverus solutions with building AI agents and workflows that enable the product marketing team to deliver personalized experiences for our audiences at scale. This is a high-impact role for someone hungry to innovate, automate, and elevate how we communicate product value through high-quality, diverse content. You must also possess strong storytelling skills and the ability to create compelling PowerPoint slides for our sales team.

Performance Objectives

• Use GenAI tools (e.g., Opal AI in Optimizely CMP, Co-Pilot) to generate and personalize product marketing content at scale.
• Build and maintain prompt libraries, templates, and workflows for repeatable content creation.
• Collaborate with data teams to integrate customer segmentation and journey data into content strategies.
• Take a metrics-first approach to building customer renewal presentation decks, with the ability to use AI to pull structured and unstructured account-level data to inform the renewal strategy.
• Use AI to translate product features into compelling value propositions tailored to specific industries.
• Leverage AI to translate usage and account health data to drive personalized content
• Support product launches with AI-generated messaging frameworks, battlecards, and collateral.
• Partner with Product Managers and Sales to ensure content aligns with buyer needs and market trends.
• Use AI to generate go-to-market messaging, content, and a positioning strategy for new product launches and feature updates.
• Partner with product marketing subject matter experts to capture industry challenges, solution messaging, personas, and collateral across our various industries, ensuring consistent messaging across marketing channels.
• Stay on the cutting edge of GenAI, LLMs, and marketing automation tools.
• Test and implement new AI workflows for competitive analysis, persona development, content creation processes, and content performance tracking.
• Help build internal playbooks for AI-first product marketing practices.
• Take a metrics-driven approach to inform messaging and content success, and address opportunities for improvement.
• Leverage marketing metrics to inform content strategy and optimize campaign performance.

Competitive Candidate Profile

• Passion for AI, automation, and emerging technologies—ideally with hands-on experience using GenAI tools and agent creation.
• An analytical mindset with comfort working with data, segmentation, and personalization strategies. Your strategy is driven by what the data tells you.
• 2–4 years of experience in product marketing, content marketing, or marketing operations.
• Strong writing and storytelling skills, especially in PowerPoint, with a knack for translating technical concepts into customer value at both a user and executive messaging level. Ability to develop and execute product marketing strategies aligned with business goals
• Self-starter attitude with a desire to build something new and transformative.
• Excellent communication and collaboration skills to work cross-functionally with sales, product, and marketing teams.
• Proven understanding of the demand engine and how to activate content throughout various channels to achieve GTM goals.
• Strong organizational skills to manage multiple projects and deliver results within deadlines.

Why This Role Matters
This is not a traditional marketing role. You'll be part of a movement to reinvent how product marketing works—making it faster, smarter, and more personalized than ever before. If you're excited by the idea of being a builder, a technologist, and a product marketer, this is your launchpad.