Marketing Manager, Industrial

3 days ago

Burnaby, British Columbia, Canada Beedie Full time
At Beedie, we foster talent, encourage innovation, and reward success.
We're always looking for like-minded people to join our team and share our passion for doing the best work of our lives. Our approach is simple: we work hard, we have fun, and we make a difference. And, we've been recognized as a top employer provincially and nationally. Our people are the heart and soul of our organization. If you are passionate, hardworking, ambitious, and want to be part of a dynamic and growing company that will take your career forward, join us.
Position Overview
Join Beedie Industrial's fast-paced development division as a Marketing Manager, Industrial (12-month maternity coverage). In this pivotal role, you will work closely with the Marketing Director, Industrial, to drive sales and marketing efforts across all projects. Your focus will be on project marketing execution throughout the sales cycle, implementing targeted industrial marketing and communication initiatives, managing budgets, and overseeing day-to-day marketing operations. This position offers direct exposure to major transactions, new developments, and a diverse range of marketing applications. You'll collaborate regularly with key Beedie stakeholders, including our broader Beedie team, brokers, consultants, vendors, and external design and marketing firms. Most importantly, you will ensure that all marketing programs align with Beedie's business objectives and core values. If you are ready for a new and rewarding challenge and looking to work in a highly collaborative and exciting environment, we'd love to hear from you Industrial Marketing & Communications
  • Work closely with Marketing Director, Industrial to determine, activate, and achieve the annual Industrial Marketing Strategy & Communication plan in accordance with stated corporate and divisional objectives via the activation of an OGST framework (Objectives, Goals, Strategies, Tactics)
  • Develop annual and quarterly project-specific and industrial marketing budgets aligned with strategic goals, campaign objectives, and business forecasts. Prioritize spending based on expected ROI, while balancing short-term campaign execution with long-term brand-building initiatives.
  • Manage the implementation of key industrial-specific marketing and communication initiatives including regional and national advertising campaigns, press releases, and other media opportunities
  • Manage Beedie's social media channels: Facebook, Instagram, Twitter, LinkedIn, while working with a third-party social media consultant
  • Manage the execution of all Beedie Industrial events
  • Create and manage the design and implementation of effective marketing toolkits, brochures, swag, etc. for the Industrial team to utilize
  • Manage the creation and distribution of email marketing campaigns through Beedie's internal CRM and Email Marketing software
  • Manage the evolution and maintenance of the Industrial segment of Beedie's Corporate website
  • Track and advocate for new market trends specific to platforms, technologies, and marketing tools
Implementation of Project Marketing & Sales Strategies
  • Oversee all project marketing execution through the sales cycle including the development of project marketing/sale strategies and budgeting, right through to project naming and brand design, collateral suite creation, and sales campaign activation
  • Manage Beedie's project listing teams to ensure all external-facing marketing campaigns and collateral are executed at an industry-leading standard
Brand Guardianship
  • Advocate the importance of the Beedie brand, consistency of messaging, and quality marketing solutions
  • Ensure Beedie's visual guidelines and standards are adhered to, and all marketing collateral and activities are aligned to our brand position and standards
  • Continuously identify and act on new opportunities for audience growth and brand awareness, through the further development of external communications to enhance brand presence
Leadership
  • Act as a Marketing team leader and inspire all members, through leading by example, to contribute fully to the achievement of objectives laid out in annual departmental and individual goals
  • Provide mentorship to team members through team building and maintaining a culture of growth, development, loyalty, and engagement
  • Work with the Marketing Director, Industrial to conduct an annual audit of existing communications strategies, messages, and tactics to ensure consistency with the Industrial division's business objectives
  • Advocate for and facilitate the sharing of best marketing practices across all offices
Desired Skills and Experience
  • Highly creative with a strong passion for design
  • Deep commitment to marketing and brand development
  • Strong understanding of product positioning and market strategy
  • Strong work ethic, self-motivated, and proactive mindset
  • Excellent attention to detail and organizational skills
  • Proven ability to thrive in a fast-paced, highly collaborative environment
  • Excellent communication skills including verbal, written, and graphic with strong grammar/proofreading ability
  • Post-secondary education in marketing, communications, public relations, or a related field
  • Minimum of 5 years of experience in marketing
  • Advanced computer skills, including proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office
Please include a portfolio showcasing recent campaigns you have designed and managed. $90,000 - $105,000 a year We value your interest in Beedie.  While we can only respond to shortlisted applicants, we will keep your information on file and consider you for future opportunities as they come available. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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