Marketing Operations and Production Specialist
1 week ago
Lifemark Health Group (LHG) is a market leader in customized healthcare solutions. With over 20 years of service excellence, LHG is one of the largest, most trusted, and most comprehensive providers in Canada. As a national healthcare company, LHG employs over 5000 highly trained clinicians, medical experts and team members in over 300 locations coast-to-coast and continues to grow both organically as well as through acquisitions.
The Marketing Operations & Production Specialist is the front door to Marketing Services and plays a critical role in ensuring clinics and business segments across Canada receive timely, high-quality marketing support. This role manages the intake and triage of all marketing requests, oversees our ticketing system (Zendesk), and ensures work flows smoothly across Marketing. This role will also support and drive day-to-day marketing activities, collaborating with clinics, business segments, and the National Marketing team to adapt and deliver marketing materials across the network.
This is a highly organized, customer-facing role that blends service excellence, operational rigour, and project coordination. The ideal candidate is proactive, detail-driven, and comfortable balancing multiple priorities in a fast-paced environment.
In this role, your key responsibilities will include:
Intake Management & Customer Support
- Own the Marketing Services intake process, reviewing and triaging all requests to the appropriate Marketing functions.
- Conduct initial scoping to ensure requirements are complete before routing.
- Monitor SLAs and follow up proactively to keep stakeholders informed.
- Provide exceptional day-to-day customer service to clinics and business segments across Canada.
- Manage clinic-level requests such as clinician spotlights, Google Business Profile(GBP)updates, local marketing asks, go-to-market rollouts, and program launches.
- Act as project coordinator for marketing requests that require support from multiple Marketing functions (e.g., email, web, design, etc.).
Asset Development & Coordination
- Coordinate the development of marketing materials including campaign elements, print collateral, posters, signage, GBP content, and website updates.
- Work with designers, copywriters, and internal teams to gather content, define scope, and move assets through review cycles.
- Adapt national and brand-level materials (toolkits, emails, in-clinic materials) for Quebec and other clinic brands as needed.
- Ensure completed assets are properly filed and stored on the central Marketing drive and internal intranet.
- Maintain and update the Marketing Services SharePoint site as a central resource.
Ticketing System (Zendesk) & Process Optimization
- Serve as the primary administrator of the Marketing Zendesk Ticketing system, managing workflows, forms, templates, and queue structures.
- Maintain dashboards and reporting for volume, SLA performance, and trends.
- Identify opportunities to streamline processes, reduce manual work, and improve workflow efficiency.
- Explore and implement AI-powered tools, templates, and automations to enhance triage, intake quality, and operational workflows.
Operational, Financial & Vendor Support
- Manage multiple Marketing inboxes with consistent responsiveness.
- Oversee print materials, signage requests, swag/clothing inventory, and vendor fulfilment.
- Manage vendor relationships (clothing, swag, print, etc.).
- Process Marketing invoices and maintain budget tracking for print, signage, and swag.
What we're looking for:
- 2-4 years' experience in marketing operations, project coordination, customer service, or an operational support role.
- Post-Secondary degree in Marketing, Advertising, Business or related specialty is preferred.
- Experience supporting marketing, creative, or operational workflows in a multi-location or service-based organization.
- Hands-on experience with ticketing or workflow systems (e.g. Zendesk, Jira, Asana, ServiceNow).
- Excellent organizational skills, ability to multi-task with several priorities and thrive in a fast-paced team.
- Strong customer service mentality and a desire to work closely with stakeholders to help them achieve their objective.
- Solid understanding of data and analytics in a marketing context; intermediate or advanced knowledge is a plus.
- Proficient in MS office (Word/Excel/PowerPoint), all social media channels and Google tools considered an asset.
- Excellent verbal and written communication skills in English; French is an asset.
Inclusion
We are committed to creating an inclusive environment where people from all backgrounds can thrive. Improving inclusion and equity is a collective responsibility. Lifemark promotes equal employment opportunities for all job applicants, including but not limited to those self-identifying as members of Indigenous communities, newcomers to Canada, women, and visible minorities.
Accommodation
Accommodations are available upon request for candidates taking part in any aspect of the recruitment and selection process. Please contact for assistance.
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