Growth Lead, Content

Company Overview

At Decoda Health, we're building the first
AI-native operating system for healthcare
, where intelligent agents don't just assist—but actually
do the work
people have had to do manually. Our mission is to transform how clinics operate: from patient communication and scheduling to payments and analytics.

This year, we've grown tenfold and are expanding fast. We're now looking for a
Growth Lead, Content & Marketing
to help us build our inbound engine — driving awareness, credibility, and qualified leads across channels.

Role Overview

You will be
the architect and executor
of Decoda's content and inbound strategy. Your goal will be to turn Decoda into a category-defining brand through powerful storytelling and disciplined experimentation.

You'll design campaigns that work across
Instagram, Meta, TikTok, LinkedIn, SEO, and blogs
, and you'll measure what moves the needle — engagement, conversion, and qualified demos.

If you love creating content that people
actually
watch, read, and act on — and you're excited to blend creativity with growth analytics — this role is for you.

Key Responsibilities

Content Strategy & Production

• Develop and execute a content strategy that amplifies Decoda's voice across social, blog, and paid channels.
• Produce and oversee short-form videos, carousels, posts, blogs, and customer stories that highlight how AI transforms clinic operations.
• Maintain a consistent publishing cadence (3–5 posts/week) and create a library of reusable creative templates.

Campaign Design & Experimentation

• Design multi-channel growth experiments — test messaging, formats, and calls-to-action to identify what drives engagement and inbound leads.
• Manage paid and organic performance across Meta, TikTok, and Google Ads, optimizing cost per lead.
• Collaborate with the CEO and sales team to ensure content aligns with pipeline priorities and customer messaging.

Measurement & Insights

• Set up and manage analytics and attribution (GA4, Meta Insights, UTM tracking).
• Track engagement, conversion, and funnel performance weekly.
• Share insights and recommendations for scaling the most effective campaigns.

Brand & Partnerships

• Shape Decoda's brand voice — intelligent, practical, trustworthy.
• Support influencer, media, or clinic partnerships through co-branded campaigns and content collaborations.
• Help launch key announcements, product releases, and case studies.

Required Skills

• 3+ years of experience in
  growth, content marketing, or performance marketing
  , ideally in SaaS, DTC, or healthcare.
• Proven ability to
  create and ship high-quality content
  across multiple formats (video, copy, blog, social).
• Deep understanding of digital channels — Meta Ads, TikTok Ads, Google SEO, and LinkedIn.
• Basic proficiency in analytics tools (GA4, Meta Business Suite) and performance tracking.
• Strong copywriting skills with a sharp eye for visuals and storytelling.
• Hands-on with creative tools (Canva, CapCut, Adobe, or Figma).
• Comfortable running experiments and making data-informed decisions.

Nice to Have

• Experience building inbound funnels from scratch at a high-growth startup.
• Understanding of healthcare, wellness, or clinic-based businesses.
• Knowledge of A/B testing frameworks or growth automation tools (Zapier, HubSpot, etc.).
• Experience producing video content (on-camera or directing talent).
• Familiarity with SEO tools (Ahrefs, Semrush) and content ops workflows (Notion, Asana).

What We Offer

At Decoda Health, we're creating a future where healthcare providers focus on patients — not paperwork. You'll work directly with the founding team, have ownership over Decoda's growth narrative, and shape how thousands of clinics discover our product.

We offer:

• Competitive salary and performance-based bonuses
• Health and wellness benefits
• Flexible remote work
• Autonomy, creative freedom, and resources to experiment boldly

Join us in defining how AI and storytelling can accelerate the next generation of healthcare.