Marketing Specialist, Life Insurance

3 days ago

Toronto, Ontario, Canada Foresters Financial Full time

Career Opportunity

Role Title

Marketing Specialist, Life Insurance

Purpose of role

We're looking for a Life Insurance Marketing Specialist that will design and execute communications and marketing campaigns from a B2B perspective supporting the growth of our life insurance sales. The ideal candidate enjoys working in a fast-paced, rapidly changing environment with multiple business stakeholders. This is a Hybrid role, requiring a minimum of two (2) days/week working from the office.

Job Description

Key Responsibilities

Working closely with the Team Lead you will support the development, planning and implementation of marketing campaigns, including but not limited to:

  • Establish and validate incoming marketing requests supporting Sales, Product Development and Insurance Operations with the business stakeholders.
  • Define, develop and execute communications and marketing campaigns across a variety of channels (i.e., email, video, web, text, social).
  • Write campaign briefs, detailed campaign objectives, project plans and copy decks.
  • Brief creative and development teams and perform Quality Assurance reviews of all campaign assets and tactics.
  • Lead legal, compliance and stakeholders approvals.
  • Report and analyze campaign metrics and proactively identify trends for continuous improvement.
  • Develop strong cross-functional relationships with internal teams to gain a solid understanding of life insurance products, processes and distributors.
  • Handle general administrative work and other duties as required.

Key Qualifications

  • Education (minimum required): Bachelor's degree or diploma in marketing, communications or a related field.
  • Experience (minimum required: Minimum of 3-5 years' experience in a marketing role, with a focus on email campaigns.
  • Experience within the life insurance industry in a B2B environment.
  • Solid understanding of communications/marketing tactics with a vertical in audience segmentation, email and text marketing.
  • Excellent verbal and written communication skills.
  • Excellent attention to detail, strong follow-through, a strong sense of ownership and accountability for tasks and projects.
  • Strong analytical skills.
  • Strong customer service acumen.
  • Strong time management skills: capable of handling multiple projects and meeting tight deadlines in a fast-paced, multifaceted environment.
LI-Hybrid

Please note that this posting is intended to fill an existing vacancy; however, there may be instances where more than one vacancy is available for the same role.

Equal Opportunity Employment and Inclusion – at Foresters Financial, we are committed to sustaining an equal opportunity environment for all job applicants. We embrace Inclusion, Diversity and Equity (IDE) as a core strategic objective for building strong, innovative teams in which all our employees can show up wholly and authentically as themselves.

Foresters Financial strives to provide an accessible candidate experience for prospective employees with different abilities. If you anticipate needing any type of accommodations during the recruitment process, please email

in advance of your appointment.

Thank you for choosing Foresters. Only those candidates who will be selected for further consideration will be contacted by our Talent Acquisition Team.

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