Sales And Marketing Specialist

5 days ago

Toronto, Ontario, Canada Russell Tobin Full time

Job title:
Demand Marketing Specialist

Pay range:
CA$ 32.07 hourly

Location:
4110 Yonge Street, Suite , TOR

Contract duration:
01 year with possibility for conversion/extension

About the Opportunity

We are committed to making work life better by powering the future of work. Our marketing team is growing, and we're building an Demand Center to facilitate the planning and execution of our coordinated marketing strategy to deliver impactful fully integrated marketing campaigns.

In this position, you will have the opportunity to work closely with our integrated campaign managers to support the execution programs that drive the core marketing campaign strategies that generate and accelerate revenue opportunities.

What you'll get to do:

  • Working within the Marketing team, the Demand Center enables driving consistent, repeatable, and scalable demand marketing that align to our global GTM strategy.
  • Support the Demand Center Leaders in their teams' development and execution of strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
  • Creation of campaign assets and management of internal campaign resource centers.
  • Work closely with stakeholders in sales and marketing to ensure campaigns effectively support sales objectives and are properly executed.
  • Monitor campaign metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.
  • Research and identify future potential marketing opportunities, such as events, sponsorships, and technology.
  • All other responsibilities as assigned by reporting manager or sr. marketing leadership.

Skills:

  • 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation
  • Experience using Marketing Automation Platforms like Marketo
  • A self-starter that can work independently or as part of a matrixed marketing environment.
  • Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
  • Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
  • Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.

What would really make you stand out:

Demonstrated aptitude for learning, including:

  • Understanding of customer/prospect audiences at the level of company, team, and individual contributor.
  • Marketing principles and strategies.
  • Natural storytelling, including ability to work collaboratively to create and adapt compelling messaging to marketing deliverables that get prospects and customers to think differently about the challenges they face.

Education:

  • University/College degree in Marketing, or relevant experience

Pride Global
offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance, and employee discounts with preferred vendors.

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