Asst. Brand Experience Manager, Sulwhasoo

AMOREPACIFIC Holdings is a pioneering Korean beauty company with a rich history dating back to 1945. Headquartered in Seoul, we proudly operate over 30 brands across beauty, personal care, and healthcare. Guided by our mission —
"We make A MORE beautiful world"
— we've taken each step with purpose, believing that our work contributes to a brighter, more beautiful future.

Our dream is rooted in the belief that the world becomes more beautiful when every individual's unique beauty shines. This belief fuels our journey and inspires everything we do.

To bring this vision to life, we are committed to five core principles:

• Customer First
• Be the 1st and the Best
• Collaborate with an Open Mind
• Respect Differences
• Act with Integrity

At AMOREPACIFIC, every member of our team carries a deep sense of pride and responsibility, knowing that together, we are shaping a more beautiful world.

Job Summary

As the
Assistant Brand Experience Manager, Sulwhasoo
, you will support the development and execution of brand experience and education initiatives that elevate the consumer journey across retail, digital, and experiential touchpoints. This role plays a key role in bringing Sulwhasoo's luxury positioning to life through education programs, training execution, and in-store and event activations.

Working closely with the Brand team and cross-functional partners across Brand, Sales & Education, PR, Digital, and Retail, you will help ensure consistent, high-quality brand representation that strengthens consumer connection, supports sell-through, and enhances overall brand impact. This position reports to the
Senior Manager, Sulwhasoo Marketing Team
.

Principal Accountabilities - Responsibilities include but are not limited to:

Brand Experience & Education Execution

• Support the planning and execution of brand experience and education initiatives in alignment with global brand direction and Canadian business priorities.
• Lead in the development and maintenance of education materials, manuals, and training tools for internal teams, retail partners, Beauty Advisors, and freelancers.
• Support Beauty Advisor coaching and education initiatives to ensure consistent brand representation, product knowledge, and elevated client engagement.
• Help integrate brand storytelling and education into client-facing experiences across retail, events, and digital touchpoints.
• Coordinate and execute in-store activations, marketing events, PR initiatives, and VIP experiences that reinforce Sulwhasoo's luxury positioning.
• Support the preparation of event materials, tools, and collateral to ensure effective and consistent execution.

Training & Program Development

• Deliver engaging and impactful training sessions for internal teams, Beauty Advisors, retailer staff, and freelancers, ensuring they are fully equipped to represent the brand with expertise, confidence, and passion.
• Mentor, coach, and monitor Beauty Advisors while collaborating closely with the Sales & Education team to ensure consistent knowledge, service standards, and elevated client experiences across all points of sale, with a focus on department stores as luxury touchpoints.
• Provide regular updates and workshops on product knowledge, selling techniques, brand heritage, and experiential client engagement.
• Continuously refine and adapt training materials, programs, and event-specific guides in response to market trends, consumer insights, and business performance.
• Collaborate with the Brand team and Sales & Education team to align training programs with in-store experiences, Marketing initiatives, PR/VIP events, and department store activations, ensuring a seamless and luxurious brand presentation.

Business Performance & Retail Support

• Assist in tracking and reporting on the effectiveness of education programs and experiential initiatives, including participation and qualitative feedback.
• Support sell-through initiatives by aligning education and experience execution with retailer priorities and promotional calendars.
• Contribute to improving the department store experience by supporting consistent luxury service standards at point of sale.
• Help track budgets and ROI for education and experiential initiatives under the guidance of the Senior Manager.
• Partner with the Sales & Education teams as needed to ensure seamless integration of education initiatives with broader business strategies.

Cross-Functional Collaboration

• Support coordination with retail partners such as Sephora, Holt Renfrew, and e-commerce platforms on education and experience-related initiatives.
• Work closely with Brand, Sales & Education, Marketing, PR, Digital, and HQ teams to ensure aligned and timely execution of programs.
• Assist in building strong relationships with store teams, Beauty Advisors, and retail partners to support brand consistency and execution excellence.
• Represent the brand in hosting PR events, client engagement sessions, VIP experiences, and department store activations.

Planning & Coordination

• Develop and manage education and experience plans, ensuring alignment with business objectives.
• Plan, coordinate, and monitor Beauty Advisors' training, development, and performance to ensure consistent luxury service standards across all retail touchpoints.
• Strategically design and execute in-store, marketing, PR, and department store activations to strengthen brand presence, drive sales, and ensure consistent brand experience.
• Manage budgets related to education, events, and activations, monitoring spending and ensuring efficient resource allocation.
• Continuously evaluate program effectiveness through feedback, surveys, and KPIs, identifying opportunities for improvement.

Key Experience and Skills

• Bachelor's degree in Marketing, Business, Education, Communications, or a related field preferred.
• At least 5 years of experience in brand experience, education, training, or retail marketing within the beauty, luxury, or consumer goods industry.
• Strong interest in brand experience, education, and luxury client engagement, with a passion for beauty and wellness.
• Experience supporting training programs, education content, or retail activations; exposure to curriculum development is an asset.
• Understanding of luxury retail environments, consumer behavior, and in-store execution, particularly within prestige beauty.
• Experience working with Sephora and/or prestige department stores is considered an asset.
• Strong communication and presentation skills, with the ability to engage and support diverse audiences.
• Organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
• Collaborative team player with strong interpersonal skills and a proactive, solution-oriented mindset.
• Creative thinker with the ability to translate brand direction into meaningful consumer-facing execution.
• Proficient in Microsoft 365 (Excel, PowerPoint, Word, Outlook, Teams, SharePoint); familiarity with digital learning platforms is a plus.
• Bilingual English required; French preferred.
• Willingness to travel and work occasional weekends as required; valid driver's license is an asset.

AMOREPACIFIC CANADA, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC CANADA, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.