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Brand Manager, Fluid

2 weeks ago

Greater Toronto Area, Canada Lactalis Canada Full time

Job Title:
Brand Manager, Fluid (Lactantia UltraPur & Bfit)

Location:
Etobicoke, Ontario or Montreal, Quebec

About Us:

Welcome to Lactalis Canada – where we take pride in being recognized as one of 2025 GTA's Top Employers As well as Forbes Canada, Top Canadian Employers for 2025 Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian's favourite dairy brands such as like Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings. In fact, we're proud to say our products grace the shelves of an incredible 94% of Canadian households

With a 140-year legacy driven by innovation and unwavering quality, we're seeking like-minded individuals to join us in shaping our next chapter. Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more

About the opportunity:

The Brand Manager strategically plans & manages a brand / portfolio of brands to achieve growth and other business objectives. The brand manager's responsibilities may range from single to multiple brand ownership depending on the scope and size of the brand.

The attributes we are looking for:

  • Brand Equity / Strategy. Responsible for developing and implementing marketing and brand strategies with direction from manager.
  • Long Term Planning Involvement/Budget Management: Participate in the development of the Long-Term Plan by providing data analysis, insights and strategic input. Accountable for leading and executing the business plan which includes media plan, brand activation, communication plan. Responsible for tracking, managing and optimizing marketing spend within budget.
  • Analysis and Insights into Action. Drive business results by monitoring competitive activity, identifying gaps and opportunities and building monthly performance reports using both internal and external data sources - including building corrective action plans and opportunities to plan where needed.
  • Communications/Media/Promotions. Develop and execute marketing plans including media plans, consumer promotions, and in-store promotional activity with minimal direction from manager to ensure effective consumer communication. Manage the relationship with external advertising agencies, including scoping projects, providing ongoing oversight and feedback.
  • Innovation/Renovation. Proactively identify and define future innovation and renovation opportunities, contribute to innovation strategy and assume full ownership in developing and executing effective go-to-market strategies.
  • Cross-functional Leadership. Build and maintain strong working relationships with both internal and external partners, emphasizing effective communication, collaboration, and project management to ensure successful outcomes. Effectively lead, as the brand champion, cross functional projects that have both short-term and long-term business implications.
  • Business Acumen/Management. Collaborate with Sales functions to develop and validate product and promotional mix and in-store executions aligned with business growth targets. Continuously monitor and assess results versus target, as well as recommending and implementing action plans as required.

What you will bring:

  • Minimum 3- 4 years of brand management experience in CPG is preferred
  • Post secondary education in marketing or a related discipline. University degree including an MBA would be considered an asset.
  • Demonstrated ability to identify and act on opportunities to drive business results, execute best in class plans and the ability to lead cross functional teams.
  • Demonstrate strong business acumen and analytics
  • Ability to successfully prioritize and manage multiple and competing priorities
  • Ability to understand Nielsen data and use it to generate insights and action plans
  • Strong desire to deliver results, with a proactive mindset and the ability to influence without authority
  • Ability to work independently and function as a strong team player and business leader
  • French speaking is an asset

What Lactalis will offer:

Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks:

  • A Competitive Base Salary
  • A Performance-Based Bonus System
  • 4 Weeks of Vacation
  • Benefits starting day 1
  • A Pension Program with an Employer Match at 100% of up to 6%
  • Tuition reimbursement plan of up to $3,000/year
  • A Volunteer Day to give back to your community
  • Learning and Development opportunities
  • A commitment to internal career advancement with potential for international mobility

Our ESG commitment:

Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.

At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.

Our commitment to DEI:

Fuel Our Culture with Your Uniqueness Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities. We apply an equal access to employment program and invite women, aboriginal people, visible minorities, and people with disabilities to apply.

Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.

Note: Lactalis Canada does not conduct credit or background checks through LinkedIn. If required, we'll contact you after signing a Job Offer.