Marketing & Brand Coordinator

7 days ago

Port Elgin ON, Canada Fulford Hardware Inc. Full time

About us

The Cook's Cupboard and Bath Centre are operating businesses under the umbrella of Fulford Hardware Inc. We are passionate about offering an unparalleled customer experience through industry-leading business operations and staff development. Through The Cook's Cupboard and Bath Centre businesses, we offer a wide range of top-quality products.

Role Summary

We are seeking a highly motivated, resourceful, and hands-on Marketing Specialist to take ownership of all marketing activities for our small retail businesses. This role is ideal for a creative self-starter who excels at balancing strategic planning with rapid execution. You will be responsible for driving foot traffic, increasing online engagement, and supporting direct sales through compelling content across all digital and in-store channels, with a special emphasis on building and nurturing our local customer community.

Key Responsibilities

  • Content & Creative: Plan, shoot (photo/video), edit, and design all visual and written content for social media (Instagram, Facebook, TikTok) and email marketing.
  • Digital Execution: Manage the weekly email calendar, schedule social media posts, and execute local advertising campaigns (Google Ads/Social Media Boosting).
  • Community Engagement & Support: Proactively monitor and respond to all customer inquiries, comments, DMs, and reviews across all platforms (Google, Yelp, Facebook). Actively engage with local customer accounts, businesses, and community groups online to build relationships and increase brand visibility within the local area. Manage customer service issues escalated through social channels with empathy and speed, turning potentially negative experiences into positive outcomes.
  • Local SEO & Web Presence: Maintain and optimize the Google Business Profile, respond to all online reviews, and ensure the website/e-commerce platform is updated with current inventory and promotions.
  • Analysis & Reporting: Monitor key performance indicators (KPIs) weekly, including website traffic, social engagement, and conversion rates, to inform future strategy.
  • In-Store Marketing: Coordinate with the retail team to create and deploy in-store signage, manage window displays, and support promotional events.

What We're Looking For

  • Hands-on Creator: Proven ability to create high-quality, engaging visual content quickly and efficiently (e.g., strong proficiency with Canva, basic mobile video editing).
  • Retail Mindset: Understanding of retail priorities, including seasonal cycles, inventory management, and driving immediate sales.
  • Ownership: A proven ability to manage a full marketing cycle—from idea generation to analysis—with minimal oversight

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Paid time off
  • Profit sharing
  • Store discount
  • Vision care

Ability to commute/relocate:

  • Port Elgin, ON: reliably commute or plan to relocate before starting work (required)

Experience:

  • Marketing: 1 year (preferred)

Licence/Certification:

  • Driving Licence (required)

Work Location: In person

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