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Marketing Manager

3 weeks ago

Toronto, Ontario, Canada Medison Pharma Full time

Medison offers hope to patients suffering from rare and severe diseases, by forming partnerships with emerging biotech companies to accelerate access to highly innovative therapies in international markets.

As the creator and leader of the global partnership category in the pharma industry, we strive to be Always Ahead and work relentlessly to bring therapy to patients in need, no matter where they live.
Our values are at the core of every action we take, and we are committed to going above and beyond for the benefit of the patients we serve.

We are a dynamic, fast-paced company, operating in over 30 countries on 5 continents. We are looking for out-of-the-box thinkers, people who are passionate, caring, agile and adaptive, to join us on our mission. If you are looking to make a difference in people's lives, we invite you to join us

In this position as the Marketing Manager for our Hematology / Oncology Business Unit, you will develop and implement strategic business and marketing plans for the Oncology product portfolio in collaboration with cross-functional partners and the Business Unit Director.

You will be someone who is comfortable to attend the office 3 days a week and who thrives in an environment of rapid change, having strong communication skills to work effectively within cross-functional teams, and have a problem-solving, analytical skills and patient-centric mindset.

Responsibilities:

  • Lead the cross-functional therapeutic area team to support implementation of Canadian brand strategy for all products in the Oncology portfolio in collaboration with the Business Unit Director.
  • Support the development of cross-functional tactical plans and ensure execution of marketing tactics by initiating and leading projects to support products at various stages of their life cycle, including launch.
  • Stay up to date with the latest digital marketing trends and oversee the development of digital marketing campaigns including on-line advertising and email marketing.
  • Establish and execute short and long-term business goals for products which align strategically with partner manufacturers' visions.
  • Generate and consolidate key insights across stakeholders through advisory boards, consultancy meetings, market research, etc.
  • Engage with key HCPs for oncology to understand academic and community challenges and opportunities and develop advocates.
  • Support the sales team with training on brand strategy, product messaging and materials.
  • Manage agency partners to ensure on budget and timely deliverables.
  • Collaborate with Medison's medical and regulatory review committee to ensure compliance with all company SOPs including those related to the approval of materials for external use with customers.
  • Responsible for reporting adverse events to the third-party PV service provider in a timely manner.
  • Flexible to changing priorities in a fast-moving environment.
  • Passion for improving patient outcomes and making a difference in oncology care.
  • Be willing and able to travel (nationally and internationally); Travel could be up to 25% of time.
  • Attend local, regional, and national meetings as required.
  • Evening and weekend work will be occasionally required.
  • Perform required administrative duties including expense and marketing reports.
  • Work within the regulatory and legal compliance guidelines.

Internal Interface
: Marketing, Compliance, Legal, Medical, Quality, Regulatory, Market Access, Operations, Medison International

External Interface
: HCPs, PSP, Manufacturer partners, Vendors

Requirements:

Education, Credentials & Work Experience

  • Minimum: Bachelor's degree: preference for Science, HealthCare, or Business
  • Commercial experience in healthcare / biopharmaceuticals which includes:
  • Minimum of 4 years of experience in biopharmaceutical marketing, experience in Canadian pharmaceutical market is required.
  • Minimum of 2 years of experience in biopharmaceutical sales with a focus on specialty products and institutional sales
  • Oncology experience strongly preferred

Qualifications & Competencies:

  • Strong leadership and ability to influence without authority across functional stakeholders to set direction, align work efforts and ensure execution.
  • Ability to work collaboratively with multiple cross-functional stakeholders to align work efforts and ensure execution.
  • Leads by example and demonstrates high level of partnership and collaboration with partners and external counterparts.
  • Ability to work independently to execute against approved plans under tight timelines.
  • Strong written and verbal communication skills, presentation delivery, and interpersonal skills to be effective in a team environment.
  • Demonstrated persuasive, solution-oriented approach to articulate value propositions and negotiate commitment.
  • Experience developing digital programs and solutions.
  • Understanding of hematology / oncology treatment landscape.
  • Possess excellent scientific acumen and knowledge of product development, regulatory, market access, clinical, and medical affairs.
  • Demonstrated ability to identify opportunities to achieve superior results.
  • Knowledge of Canadian marketplace regulations and industry promotional policy.
  • A solid compliance mindset and demonstrated integrity on the job.
  • Understanding of local managed markets (public and private) and institutional/hospital environments.
  • Be computer literate including ability to use MS Office and Veeva.
  • French language is an asset.