Product Marketing Specialist

2 weeks ago

Brampton, Ontario, Canada Canon Careers Full time


Overview

Product Marketing Specialist (B2B Print Products) – Hybrid

  • Do you get excited about managing a product's journey from launch to lifecycle growth?
  • Do you understand the strategic role of software and service solutions in today's business landscape?
  • Are you confident in navigating cross-functional collaboration to launch and manage product lifecycles?

The Product Marketing Specialist will report to the Product Marketing Manager and be responsible for developing and executing strategic launch and lifecycle management action plans for Canon Canada's complete line of B2B Print Products. The position will conduct data analysis of key product portfolios, the organization, and the broader industry to make relevant recommendations in action plans.



Responsibilities

Key Responsibilities:

  • Developing and executing strategic product launch plans for B2B Print Products in collaboration with Sales, Service, Marketing, and Business Planning teams—covering positioning, launch events, promotions, and service approvals.
  • Supporting Sales Enablement by generating sales ideas, analyzing performance data, mapping account strategies, and optimizing quarterly promotions.
  • Partnering with Sales and Service to evaluate sales processes, identify bottlenecks, and implement improvements with key internal stakeholders.
  • Collaborating with Sales, Service, and Marketing to plan sales campaigns (defining audience, messaging, channels, and timelines), and recommending impactful communication tools like presentations, print samples, and digital assets.
  • Monitoring sales data and KPIs to assess product line performance and identify strengths and improvement areas.
  • Identifying growth opportunities and collaborating across departments to recommend and support the execution of strategic programs and initiatives.
  • Contributing to KPI development, monitoring performance metrics, and preparing executive-level reports for the B2B Print Products portfolio.
  • Liaising with Canon sales affiliates and industry organizations to gather market intelligence and staying current on product trends.


Qualifications

To Succeed, You Will Have

  • Strong analytical skills to assess customer needs and synthesize insights from multiple data sources
  • Effective time management and multitasking abilities to handle competing priorities and projects
  • Solid project and process management skills to support strategic planning and execution
  • Proficiency in Microsoft Office, especially PowerPoint for presentations and Excel for data filtering
  • Familiarity with Canon B2B Print Products is considered an advantage.
  • Bilingual proficiency in French is an asset.

Why Join?

HYBRID WORK

  • We offer a Hybrid work schedule. You will be in the office Mondays, Wednesdays and Thursdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance)
  • When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools

BENEFITS

  • Comprehensive health coverage plan that includes medical, dental and vision
  • Life insurance, disability and wellness programs
  • Vacation, Paid Personal Time and Sick days
  • Matching RRSP contribution & Profit-Sharing Program
  • Tuition Assistance Program for professional continuing education
  • Discounts on Canon products, retailers, memberships and more

EMPLOYEE PERKS

  • Free coffee and snacks
  • On-site cafeteria and outdoor patio
  • Employee gym and fitness centre
  • Employee referral program
  • Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
  • Community involvement
  • Employee Appreciation Events

#LI-CD1


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