Marketing Manager

2 weeks ago

Burnaby, British Columbia, Canada Avestec Technologies Inc. Full time

About Avestec:

Avestec is a leading robotics company specializing in industrial inspection solutions for challenging environments. With over 7 years of experience, we design and deploy advanced robotic systems, including flying robots, crawlers, and the innovative Marsupial collaborative robots, to help our clients in energy, manufacturing, and industrial sectors enhance safety, efficiency, and operational excellence. Our technology is patented, cutting-edge, and trusted globally by major asset owners and industrial partners.

Job Summary:

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive growth through innovative strategies. The ideal candidate will have a strong background in digital marketing, e-commerce, and analytics, with a passion for leveraging data to inform decision-making. This role requires a creative thinker who is proficient in various marketing tools and platforms, capable of managing multiple projects simultaneously while achieving measurable results.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to enhance brand visibility and drive sales growth across multiple channels.
  • Manage e-commerce initiatives, optimizing product listings and driving traffic through SEO best practices.
  • Conduct thorough market research to identify trends, customer needs, and competitive insights to inform marketing strategies.
  • Create and manage LinkedIn campaigns to increase engagement and conversion rates.
  • Collaborate with sales teams to ensure marketing efforts align with sales objectives and maintain cohesive messaging across all platforms.
  • Oversee product management processes, ensuring marketing materials are consistent with brand standards.
  • Utilize Adobe Creative Suite to design visually appealing marketing collateral that resonates with target audiences.
  • Analyze performance metrics using Google Analytics and Google Ads to refine campaigns and improve ROI.
  • Develop and execute email marketing campaigns aimed at nurturing leads and retaining customers.
  • Manage the company's Website, ensuring content is up-to-date, engaging, and SEO-optimized.
  • Maintain marketing budgets to ensure effective allocation of resources for maximum impact.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in digital marketing with a focus on e-commerce strategies.
  • Strong understanding of SEO principles and best practices.
  • Proficiency in LinkedIn, Google Analytics, Google Ads, and email marketing platforms.
  • Experience with product management processes and budgeting.
  • Experience in Tech startup environment
  • Familiarity with HTML is a plus for website management tasks.
  • Excellent research skills to stay ahead of market trends and consumer behavior.
  • Strong analytical skills with the ability to interpret data effectively to drive decision-making.
  • Creative mindset with proficiency in Adobe Creative Suite for content creation.
  • Exceptional communication skills, both written and verbal, with the ability to collaborate effectively across teams.

Job Type: Full-time

Pay: $65,000.00-$80,000.00 per year

Work Location: In person

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