Marketing Manager

1 week ago

Burnaby, British Columbia, Canada AVESTEC Full time

We are seeking a 
dynamic, results-driven Marketing & Business Development Manager
 to drive both our marketing efforts and business development strategies. This hybrid role will focus on 
expanding our brand presence
, generating new business opportunities, and nurturing key client relationships in target regions, including 
North America, Latin America, and the Middle East
.

The ideal candidate will have a mix of strong 
sales
 and 
marketing
 expertise, capable of executing 
lead generation campaigns
 while also building long-term, trusted relationships with clients and partners. If you are a proactive, self-motivated professional with a passion for growing companies, this is a fantastic opportunity to make an impact.

Marketing:

  • Develop and execute comprehensive 
    marketing strategies
     to increase brand awareness and drive 
    lead generation
     efforts.
  • Manage and optimize 
    digital marketing campaigns
    , including 
    SEO, paid ads (PPC), content marketing, and social media
    .
  • Create and update 
    marketing collateral
    , including case studies, product brochures, presentations, and website content.
  • Analyze and report on marketing KPIs
     (website traffic, engagement, lead conversion) and adjust strategies accordingly.
  • Organize and attend industry 
    events, conferences, and trade shows
     to showcase the company's technology and services.

Business Development:

  • Identify and pursue 
    new business opportunities
     across existing and new markets (North America, Latin America, Middle East, etc.).
  • Develop and maintain 
    relationships with key stakeholders, clients, and partners
    , including distributors, resellers, and potential corporate clients.
  • Collaborate with internal teams (Product Development, Engineering, etc.) to ensure client needs and requirements are met.
  • Track and report on 
    sales metrics
    , forecast revenue, and ensure business growth targets are achieved.

Qualifications:

  • Bachelor's degree
     in Marketing, Business Administration, Engineering, or a related field.
  • Familiar with tech startup work atmosphere and Adapt quickly to a 
    dynamic, high-growth environment
     where priorities shift rapidly
  • 3+ years of experience
     in both 
    business development and marketing
    , preferably in the technology or robotics sectors. Experience in startup and tech companies is a strong plus.
  • Proven track record of 
    generating leads
    , closing sales, and 
    expanding business
     within 
    B2B markets
    .
  • Strong experience in digital marketing and brand awareness, including social media, SEO, email campaigns, and content creation. Familiar with HubSpot CRM.
  • Excellent communication, presentation, and negotiation skills.
  • Self-starter with a strong ability to manage multiple projects, prioritize tasks, and work independently.
  • Fluency in English
     is required (other languages, such as Spanish, Arabic, or Portuguese, are a plus).

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