Senior Digital Marketing Consultant

Smart Capital Center is the only end-to-end, AI-powered platform purpose-built for commercial real estate (CRE) investment and financial management. Our platform unifies real-time underwriting, asset and portfolio management, live data intelligence, workflow automation, and AI-driven insights—enabling CRE investors and operators to move faster, reduce risk, and uncover opportunities others miss.

The Opportunity

Smart Capital Center is seeking a
Fractional Marketing Leader
to provide strategic leadership and operational oversight of our internal marketing function. This role is
demand generation–led
, with responsibility for building and guiding a high-performing marketing organization that consistently drives pipeline growth, revenue impact, and brand authority.

This is a
consultative, non-execution role
focused on strategy, leadership, performance management, and cross-functional alignment—not hands-on campaign execution.

What You'll Do1. Demand Generation Leadership (Primary Focus)

• Own the
  end-to-end demand generation strategy
  , ensuring marketing directly supports pipeline growth and revenue objectives.
• Guide the team in building scalable, multi-channel demand programs (content, paid, lifecycle, ABM, partnerships, events, SEO, etc.).
• Define ICPs, buyer personas, and funnel strategy in close alignment with Sales and Product.
• Establish clear KPIs across the funnel (MQLs, SQLs, CAC, conversion rates, pipeline contribution).

• Ensure continuous optimization through data, experimentation, and performance reviews.

• Marketing Strategy & Direction

• Set the
  overall marketing vision, strategy, and priorities
  aligned with company goals.

• Translate business objectives into clear, actionable plans for the marketing team to execute.
• Ensure consistent positioning, messaging, and narrative across all channels.

• Balance short-term pipeline needs with long-term brand and category leadership.

• Team Leadership & Oversight

• Lead, mentor, and manage the internal marketing team across functions (demand gen, content, product marketing, brand, ops).

• Establish clarity around roles, ownership, workflows, and accountability.
• Raise the bar on execution quality, consistency, and speed.

• Provide regular feedback, coaching, and performance guidance.

• Marketing Operations & Performance Management

• Oversee marketing metrics, dashboards, and reporting to ensure visibility and accountability.

• Ensure the team uses data to inform decisions and prioritize high-impact initiatives.
• Evaluate and improve marketing processes, tools, and workflows for efficiency and scale.

• Identify gaps in skills, structure, or capabilities and recommend solutions (hires, vendors, systems).

• Cross-Functional Alignment

• Partner closely with executive leadership, Sales, Product, and Customer Success.

• Ensure marketing initiatives align with revenue goals, product roadmap, and customer needs.

• Guide the team in maintaining tight alignment on messaging, timing, and execution across departments.

• Consultative Executive Leadership

• Act as a trusted advisor to the executive team on marketing strategy, structure, and performance.

• Provide clear recommendations, prioritization, and trade-off guidance.
• Maintain a strategic, leadership-focused scope—no hands-on execution or production work.

What We're Looking For

• Proven experience as a
  Marketing Director, VP of Marketing, Fractional CMO, or equivalent
• Deep demand generation expertise
  with a strong track record of driving pipeline and revenue
• Experience leading and scaling multi-functional marketing teams
• Strong understanding of marketing operations, analytics, and performance management
• Ability to bring structure, clarity, and accountability to growing teams
• Comfortable operating in a
  fractional / advisory leadership model
• Excellent communicator with strong cross-functional influence
• Experience in B2B SaaS, fintech, proptech, or data-driven platforms preferred

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