Marketing Data Analyst

Legendz is an exciting and innovative social casino platform offering a variety of casino-style games like slots, poker, and table games in a virtual environment. Players enjoy a free-to-play experience using virtual currencies, with the opportunity to win real-world prizes such as cash and gift cards. By blending fun gameplay with the thrill of sweepstakes, Legendz provides a unique and engaging experience, all while maintaining a responsible and legal framework for players. Join our dynamic team at Legendz, where we're transforming the world of social gaming and providing players with top-tier entertainment

We're looking for a Marketing Analytics Specialist to join our analytics team and help with our marketing performance measurement. Reporting directly to the Head of Analytics, you'll work closely with marketing, product, and engineering to ensure we have accurate, reliable insights into how our campaigns perform.
Since our product is a custom solution, tracking and attribution are more complex than usual. You'll play a key role in assisting with managing our hybrid tracking setup (pixels + API integrations), ensuring that every campaign touchpoint is captured, modeled, and understood

What You Will Do

Key Responsibilities

Own campaign performance reporting across Meta, TikTok, Snapchat, StackAdapt, AdRoll, Google Ads, display, and programmatic networks with more to follow not excluding offline data.

Manage and improve Tableau dashboards (with flexibility for other BI tools) that surface key KPIs like CAC, ROAS, LTV, and attribution splits.

Work with Amazon Redshift (marketing data) and GCP BigQuery (GA4 data) to run queries, join datasets, and build analysis pipelines.

Maintain accuracy of GTM, GA4, and hybrid pixel + API integrations in a SPA environment (e.g virtual pageviews, event tracking, attribution).

Support testing and optimization initiatives (A/B tests, incrementality, channel mix).

Present insights and recommendations clearly to the marketing and leadership teams.

Implement, audit, and troubleshoot GTM setups to ensure accurate event tracking, pixel fires, and data flow across all platforms.

Support setup and integration of new marketing platforms, as necessary, ensuring alignment between GTM, GA4, and channel APIs.

What We're Looking For (requirements)

Required Experience

2 - 4 years of hands-on experience in marketing analytics, digital analytics, or growth/performance analysis.

Experience working with Single Page Applications and understanding their unique tracking challenges.

Solid SQL skills (Redshift + BigQuery preferred).

Strong knowledge of Tableau or similar BI tools.

Comfort with GTM, GA4, and API-based integrations.

Familiarity with multi-channel paid media platforms (Meta, TikTok, Snapchat, Google Ads, programmatic, etc.).

Strong communicator who can translate technical findings into actionable insights.

Bonus Points For:

Experience with attribution modeling, incrementality testing, or MMM.

Exposure to data engineering workflows (ETL, pipelines, API integrations).

Hands-on experience configuring SPA tracking (history state changes, virtual events, etc.)

You're data-obsessed but pragmatic; you focus on what actually drives business outcomes.

You're comfortable in the weeds (SQL, dashboards, debugging, tracking) but can zoom out for strategy.

You collaborate well with marketers, engineers, and product managers.

You're excited to build scalable, reliable marketing measurement foundations

Familiarity with CRM and marketing automation platforms (e.g., )

What We Offer

At Legendz we're committed to creating an exciting and rewarding environment for both our players and our team. Here's what you can expect when you join us.

Innovative Work Culture – Be part of a forward-thinking team that's changing the landscape of social casino gaming.

Career Growth Opportunities – We provide a supportive environment that encourages personal and professional development.

Creative Collaboration – Work alongside passionate individuals in a collaborative, dynamic team setting.

Competitive Compensation – We offer a competitive salary package, along with benefits to support your well-being.

Flexible Work Environment – Enjoy a healthy work-life balance with flexible work options

Employee Recognition – We value hard work and dedication, offering recognition programs to celebrate achievements.

Exciting Industry – Work in a fast-growing, fun, and engaging industry with opportunities to make a lasting impact.

We are dedicated to creating a workplace that embraces and celebrates diversity. We welcome individuals from all backgrounds and experiences, believing that diversity fosters innovation and drives success. We are committed to providing equal opportunities for all employees and working to ensure a culture where every voice is valued and respected. Join us in building an inclusive environment where everyone can thrive and contribute to our shared achievements.