Social Media Manager

Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Apex Legends Social Media team is hiring for a manager to support our channel strategy and engagement for Apex Legends. Managed by the franchise's senior manager, and partnering with the Brand and Communications teams, this individual will develop channel voice, engagement opportunities, and extend the player experience to social media.

Responsibilities
Social Channel Strategy Development

• Help build and execute global social media strategies funneling into overall franchise strategy and designed for strong engagement, entertainment and connection across social media platforms
• Creates and maintains multiple social channels, social voice, and engagement strategies.
• Leverages reporting for informed decision making for social media content and social channel strategy for long term growth and success

Content Planning & Publishing Experience

• Informed by campaign/franchise planning, ideates & manages content development for deployment on social media channels
• Manage social media content calendar and approval process with time-sensitive considerations
• Manage and facilitate social media communities by responding to social media posts, developing discussions, or redirecting messages to appropriate teams.
• Collaborate with creative team for on- brand social media content
• Communicate and collaborate with international teams for content and copy localization delivery
• Pipeline direction and content calendar management for incoming content from multiple sources, including partners, agencies, and internal creative teams

Strong Communication Skills for interacting with the Player Community

• Use strong interpersonal communications skills to strengthen overall player engagement and sentiment for the franchise across the world
• Collaborate with creative team, player engagement managers & content creators to create unique content for channels
• Understand and follow trends to better connect with the player community through relevant engagement and apply the knowledge to better connect with our communities.

Collaboration with Internal Partners & Agencies

• Connect with colleagues across Marketing, Communications, and Development to ensure succinct execution of tactics/campaign beats.
• Day-to-day management of extended social media resources for each brand - including internal teams and the ability to manage 3rd party agencies and their respective budgets.

Social Media Reporting & Analytics

• Monitoring & reporting social media platform performance using third-party toolsets, including but not limited to:

• Sprout Social

• Affogata

• Research and evaluate the latest trends in order to find new and better ways of measuring social media activity, using this research to inform content and social strategy.

• Analyze competitor activity using social listening tools, taking this analysis into consideration to inform social strategy and content
• Work with enterprise-wide stakeholders to ensure a consistent, high-quality player experience inside and outside of our games via strategic real-time feedback about the health of our games.

Qualifications

• Bachelor's degree in communications, marketing, or related field, or equivalent work experience
• 4+ years experience in Social Media Management or related field
• High quality writing skills w/ with global audiences in mind
• Experience managing interactions with diplomacy and tact; skilled in conflict management
• Comfort with ambiguity and highly adaptive in challenging environments and situations, including direct interactions within the player community.
• Deliver high-return work in a team of multiple clients with diverse/dynamic needs
• Present plans and concepts in English, along with solid organizational and task/project management abilities.
• Expert liaison, versatile and independent, creative solution-seeker and familiarity collaborating in a global environment
• Experience with current gameplay modes and an understanding of player motivations and needs
• Creativity while achieving goals and driving unique and thoughtful projects
• Build data-informed insights on community behavior that can be shared with other teams and data points to create relevant recommendations for action.
• Creative thinking, maintaining focus on objectives while driving unique and thoughtful executions
• Previous experience in a live service gaming environment.
• Proficient to Advanced in in content production and creation tools such as Photoshop, Premiere Pro, Illustrator and AfterEffects.

Pluses

• Strong knowledge and passion for the video game industry, including Apex Legends and competing franchises in the first-person shooter genre.

Compensation And Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) *$91,100 - $126,900 CAD
• California (depending on location e.g. Los Angeles vs. San Francisco) *$101,700 - $151,900 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts
We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.