Social Media Specialist

1 week ago

Greater St John's Metropolitan Area, Canada Newfound Marketing Full time

About Newfound Marketing

Newfound Marketing is a full-service digital marketing agency based in St. John's, Newfoundland and Labrador. Since 2012, we've helped businesses across Canada elevate their market position through smart, creative, and measurable marketing.

We're a high-energy team of strategists, storytellers, and go-getters who love helping our clients win online. Our clients span tourism, retail, non-profit, and professional services, and we're growing fast.

Now, we're looking for a 
Social Media Specialist
 who can bring our ideas, and our clients' stories to life.

The Role

The Social Media Specialist is responsible for planning, creating, publishing, and optimizing social media content across multiple client accounts and our own brand channels. This role sits at the intersection of creativity and execution and is ideal for someone who enjoys both content creation and performance analysis.

You will work closely with account managers, strategists, and creative team members to bring social strategies to life.

Key Responsibilities

Content & Publishing

  • Create and schedule social media content across platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube and others as required
  • Write clear, engaging, and on-brand captions tailored to each platform
  • Adapt long-form content (blogs, emails, videos) into social-ready assets

Community & Engagement

  • Monitor comments, messages, and mentions
  • Support basic community management and escalation when needed

Strategy & Optimization

  • Execute approved social media strategies and content calendars
  • Track performance metrics such as reach, engagement, clicks, and conversions
  • Identify content trends, opportunities, and recommendations for improvement
  • Assist with reporting and insights for clients and internal teams

Collaboration & Workflow

  • Work with account managers to stay aligned on client priorities
  • Follow internal processes for approvals, scheduling, and reporting
  • Contribute ideas during planning sessions and campaign development

What We're Looking For

Required

  • 1 to 3 years of experience managing social media for brands or clients
  • Strong writing and communication skills
  • Experience with social media scheduling tools (HeyOrca)
  • Basic understanding of social media analytics and KPIs
  • Strong attention to detail and ability to manage multiple accounts
  • Comfortable working independently and within a team

Nice to Have

  • Agency experience
  • Experience with Canva or similar design tools
  • Familiarity with paid social or boosting content
  • Understanding of how social supports lead generation and brand growth

What Success Looks Like

  • Content is delivered consistently and on time
  • Engagement and reach trend upward over time
  • Clients feel confident in their social presence
  • Internal teams trust that social execution is handled reliably
  • You are proactively contributing ideas, not just executing tasks

Why You'll Love Working Here

  • Flexible hybrid or remote work options
  • Collaborative, high-energy team that celebrates wins
  • Opportunity to lead creative direction for diverse local and national brands

How to Apply

Send your resume and a link to your portfolio to 

with the subject line:

"Social Media Specialist – [Your Name]"

  • Tell us briefly (in 2–3 sentences) about the project you're most proud of — we want to know what makes your creative brain tick.

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