Marketing Analyst

4 days ago

Toronto, Ontario, Canada WongDoody Full time

WONGDOODY is hiring a Marketing Analyst to support a high-profile digital transformation for an automotive OEM website. The program spans user research, content strategy, CMS replatforming, UX and UI design, front-end development, testing, and launch.

You will sit within our Insights & Strategy practice and turn data into clear guidance for our creative, UX, and tech teams, and for the clients' marketing and product teams. You will analyze user behavior, performance metrics, and business trends, then present findings in plain language that drives decisions. Experience on Canadian automotive or OEM digital marketing work is strongly preferred.

What you will do

  • Develop measurement and learning frameworks that evaluate performance and support continuous improvement.
  • Analyze website, campaign, product, and user experience data to identify trends, risks, and opportunities; present and provide these recommendations during monthly client reviews
  • Track and report website KPIs, producing dashboards, scorecards, and executive summaries
  • Collect, clean, and manage data from multiple sources to create reliable datasets.
  • Build and maintain dashboards and reports using BI and visualization tools.
  • Conduct ad hoc analyses such as segmentation, testing, funnels, and cohort analysis.
  • Partner with creative, UX, product, and account teams to translate insights into web strategy and design.
  • Ensure data integrity through governance, validation, documentation, and privacy practices.
  • Manage priorities and timelines and communicate findings to non-technical stakeholders.
  • Recommend improvements to analytics tools, data infrastructure, and processes.

What you are like

  • You have 5 or more years of experience as a data analyst, BI analyst, or similar role, ideally in an agency, marketing, digital experience or product environment.
  • You are fluent in data analysis and cleaning using SQL, spreadsheets, and preferably Python or R.
  • You are comfortable integrating multiple data sources and maintaining data quality.
  • You think analytically, notice patterns and anomalies, and work with care and precision.
  • You communicate clearly and turn technical analysis into practical recommendations.
  • You work well independently and in teams and can juggle priorities in a project-driven environment.
  • You understand core statistical concepts such as A/B testing, significance, and regression.

What you bring

  • Hands-on experience with at least one web analytics platform such as Google Analytics or Adobe Analytics.
  • Experience analyzing digital marketing performance across channels.
  • Knowledge of attribution models, customer segmentation, LTV analysis, or predictive analytics.
  • Experience with UX analytics, user behavior tracking, or product analytics.
  • Familiarity with privacy regulations, data governance, and ethical data use.
  • Exposure to automation, ETL pipelines, or data engineering workflows.
  • Experience with data visualization tools such as Tableau, Power BI, Looker, or matplotlib and seaborn.
  • Experience with at least one digital media platform such as Google Campaign Manager, Google Ads, Facebook Insights, or Search Ads 360.
  • A strong understanding of digital media channels including Social, SEM, SEO, and OLV, and how they work together.

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