Marketing Generalist

About CarbonCure Technologies

CarbonCure Technologies is a fast-growing carbon utilization technology company on a mission to reduce embodied carbon in new concrete construction. With hundreds of carbon mineralization systems operating worldwide, CarbonCure's technologies inject and permanently embed captured CO₂ in concrete while also enabling reductions of carbon-intensive cement from each truckload of concrete. This innovative solution has saved hundreds of thousands of metric tons of CO₂ to date, and that impact grows with every truckload of concrete our producer partners supply in their markets. CarbonCure's cutting-edge research and innovation have also garnered global recognition and prestigious awards, most notably the Carbon XPRIZE Grand Prize and induction into the Cleantech 100 Hall of Fame. CarbonCure's investors include Breakthrough Energy Ventures, Blue Earth Capital, BDC, Amazon, Taronga Ventures, 2150, Microsoft, Samsung Ventures, BH3 Growth Equity, Carbon Direct, GreenSoil Investments and Mitsubishi Corporation. Follow CarbonCure on LinkedIn.

Our Culture

Our team is made up of energetic, entrepreneurial individuals who are passionate about driving meaningful solutions to combat climate change. Besides being dedicated to our mission, we believe in work-life balance and active involvement in our local community. We value integrity and accountability; and our core values include Customer Success, Earned Trust, Straight Talk and A Thriving Team. We don't take ourselves too seriously, but we are here to change the world.

Purpose Driven Position

We are looking for a Marketing Generalist who thrives on execution and loves getting into the details. In this role, you will support the Demand Generation Manager and the wider sales and marketing team on various initiatives, including event planning, campaign execution, sales enablement, and outreach. You will play a crucial role in ensuring that marketing programs operate smoothly and achieve measurable results.

What you'll be doing

• Provide event and tradeshow support by coordinating logistics, shipments, booth materials, and vendor communications.  
• Manage pre-event promotions, on-site details, and post-event follow-ups to maximize return on investment (ROI).  
• Assist in building, launching, and monitoring marketing campaigns across email, social media, and digital channels.  
• Track campaign performance and share insights with the sales and marketing team.  
• Support sales enablement by creating presentations, brochures, one-pagers, and outreach templates to help them effectively engage with prospects and customers.  
• Facilitate field and customer marketing by assisting with regional activations, customer events, and engagement programs that strengthen relationships and drive retention.  
• Manage customer outreach by coordinating targeted email sends, creating content for social media scheduling, and ensuring that campaign assets are ready and on-brand.  
• Execute promotional tactics leading up to campaigns and events, and coordinate timely follow-ups to drive leads and conversions.  
• Contribute creative ideas to marketing strategies and initiatives. 

What you'll need to succeed 

• 1–3 years of similar marketing experience, ideally in a B2B environment.
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• Familiarity with tools such as HubSpot, Salesforce, Constant Contact, or similar platforms. 
• Basic understanding of digital marketing channels (social media, email, SEO, paid ads).
• Strong written and verbal communication skills with attention to detail.
• Ability to manage multiple priorities and meet deadlines.
• Strong teamwork and collaboration skills, with the ability to work cross-functionally.

We are changing the world. We need you, please contact us.

Closing Statement

We would like to thank all applicants for their interest. Please note only those selected for an interview will be contacted. If you feel passionate about this opportunity and believe that you have the skills to excel in this role, apply Or if this sounds like someone you know, please share this posting.

We want you to know that you can be a great candidate even if you don't fit everything we've described above. You can also have important skills we haven't thought of. If that's you, don't hesitate to apply and tell us about yourself. We are committed to fostering diversity in our organization and building an equitable and inclusive environment for people of all backgrounds and experiences. We're taking steps to meet that commitment. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ+ people, veterans and people with disabilities.