Sales Manager

7 days ago

Mission, British Columbia, Canada V.I.P. Soap Products Ltd. Full time $100,000 - $175,000 per year

About us:

We are the leading manufacturer of plant-based soaps, detergents and personal care products, supplying both branded and private label (PL) products to major retailers across North America. Our mission is to provide sustainable, effective and environmentally friendly home and personal care solutions.

Position Summary:

The Sales Manager will be responsible for developing and executing the company's sales strategy across major retail, e-commerce, and distribution accounts in Canada and the USA. This role requires an experience sales leader with a proven track record in CPG/FMCG sales, ideally in personal care, household, or natural product categories. The Manager will manage and expand both private label and branded sales, drive profitability, and build long-term partnerships with key retail customers.

Key Responsibilities:

  • Develop and execute sales strategies to achieve revenue growth and margin targets in the USA and Canada
  • Manage, expand and nurture relationships with major retail accounts, distributors and e-commerce platforms
  • Lead sales efforts for private label contracts with top-tier retailers, ensuring strong partnerships and repeat business
  • Grow branded product sales by developing retail distribution, promotional programs and category strategies
  • Negotiate pricing, trade terms, promotional funding and contracts with key customers
  • Collaborate with Marketing, R&D and Operations team to align product development and supply chain capabilities with customer requirements
  • Monitor market trends, competitor activities and category insights to inform strategic decisions
  • Prepare accurate sales forecast, reports and business reviews for accounts and executive leadership
  • Create and track KPI's to identify gaps, track performance and create plans to overcome obstacles
  • Represent the company at trade shows, industry events and customer meetings across North America

Qualifications:

  • 10+ years of progressive sales experience in CPG/FMCG sector, preferably in personal care, beauty, natural products or household goods
  • Proven success in managing major retail accounts across the North American region (Grocery, Mass, Club and e-tailors etc.)
  • Strong experience in Private Label product development and contract negotiations and branded product sales growth
  • Demonstrated ability to deliver sales targets and profitability goals in competitive markets
  • Strong leadership, team management and broker/distributor management experience
  • Excellent negotiation, communication and relationship-building skills
  • Ability to analyze data, market trends and financial metrics to make strategic decisions
  • Willingness to travel frequently within Canada and the USA
  • Bachelor's degree in Business, Marketing or related field

What we offer

  • Competitive base salary + performance-based bonus
  • Comprehensive benefits package
  • Opportunity to work with an innovative, growing and sustainability-driven company
  • A leadership role with direct impact on shaping the company's sales growth strategy across the North American region

Employment Type: Permanent

Location: Mission, B.C.

Reports to: Senior Director of Sales

Salary Range: up to $175,000 per annum + Bonus

Job Type: In-Office (5 days a Week)

Outdoors / Travelling: Frequent travel to USA and across Canada

*** V.I.P. Soap Products Ltd is an Equal Opportunity Employer.

Job Types: Full-time, Permanent

Pay: $100,000.00-$175,000.00 per year

Benefits:

  • Casual dress
  • Company events
  • Company pension
  • Dental care
  • Extended health care
  • Life insurance
  • On-site parking
  • Paid time off
  • Profit sharing
  • RRSP match
  • Vision care

Application question(s):

  • Do you currently require sponsorship to work in the USA?

Education:

  • Bachelor's Degree (required)

Experience:

  • CPG Sales: 10 years (required)

Willingness to travel:

  • 75% (required)

Work Location: In person

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