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National Dealership Marketing Manager

2 weeks ago

Abbotsford, British Columbia, Canada Fraserway RV Full time
INDHP

About Us
We're a leading RV dealership network with 12 locations across Canada, dedicated to helping people realize their adventure dreams. Our team is passionate about the RV lifestyle, and we pride ourselves on delivering knowledgeable, down-to-earth, and caring service that makes every journey memorable.

We're looking for a
Dealership Marketing Manager
to join our national marketing team — someone who can bring creativity, organization, and data-driven insight to help unify and amplify our brand across all dealership locations.

Position Overview
The Dealership Marketing Manager will support marketing initiatives across our dealership network at a
national level
, ensuring consistent brand presence, effective local execution, and measurable results. This role is ideal for a collaborative marketer who enjoys managing multiple projects, supporting regional teams, and creating campaigns that drive both brand awareness and dealership traffic — including event-based campaigns.

Key Responsibilities
National & Regional Campaigns

  • Support the planning and rollout of multi-dealership marketing campaigns (digital, print, social, and events).
  • Coordinate seasonal promotions, model launches, and local dealership marketing requests.
  • Ensure consistent brand tone, visuals, and messaging across all locations
  • Support brand applications across all operational elements including building signage, truck wraps, dealership painting etc.
  • Manage application process for Trademarks as required
  • Assess incoming sponsorship opportunities for brand and sales alignment

Event Marketing & Activation

  • Collaborate with dealerships to promote sales events, RV shows, grand openings, and community initiatives.
  • Develop event marketing materials (digital graphics, print collateral, signage, radio copy, etc.).
  • Create pre-, during-, and post-event social media content (stories, live coverage, recap posts).
  • Coordinate paid digital ads, local radio, print, and email campaigns to drive event attendance.
  • Track and report on event engagement, attendance, and lead generation.
  • Support on-site teams with marketing assets and guidance to ensure a cohesive brand experience.

Digital Marketing & Analytics

  • Manage and optimize digital advertising (Google Ads, Meta, programmatic, etc.) with Acquisition Manager and respective agency.
  • Track and report back to dealerships on campaign performance, lead quality, and conversion metrics.
  • Support SEO and content initiatives to strengthen organic reach across all dealership websites.
  • Lead monthly marketing meetings with dealerships to review performance across KPI's (e.g. market share)

Content & Creative Support

  • Support in the development of engaging marketing materials — from email campaigns and social posts to landing pages and print collateral.
  • Assist with photography, videography, and creative briefs for national and local campaigns and events.
  • Maintain marketing asset libraries and brand templates.
  • Support quarterly Townhall sessions on behalf of the CEO through presentation creation, scheduling and execution

Dealer Collaboration & Communication

  • Serve as the go-to contact for dealership marketing needs and requests.
  • Provide guidance and best practices to local teams to ensure marketing consistency and compliance.
  • Support local events, sponsorships, and community engagement efforts as needed.

Brand Management & Growth

  • Help protect and strengthen the dealership group's brand identity.
  • Contribute ideas for growing brand awareness and improving customer experience across all marketing channels.
  • Monitor and support each dealerships' consumer sentiment scores, Google Reviews and NPS.

Qualifications

  • Post-secondary education in Marketing, Communications, or a related field.
  • 2–4 years of experience in marketing (multi-location or retail/automotive/RV industry experience an asset).
  • Strong understanding of event marketing, digital advertising, and social media strategy.
  • Experience managing multi-channel campaigns (Google Ads, Meta, radio, print, email, etc.).
  • Proficiency with Canva, Adobe Creative Suite, or similar design tools.
  • Excellent written and verbal communication skills.
  • Strong organizational skills and ability to manage multiple priorities across locations.
  • Analytical mindset with ability to interpret data and provide actionable insights.
  • Self-starter who thrives in a fast-paced, collaborative environment.

Why Join Us

  • Opportunity to impact a national brand with strong community roots.
  • Collaborative, supportive team that values creativity and initiative.
  • A culture that celebrates travel, adventure, and connection.
  • A full-time, in-house position with a fun, adventurous brand
  • Base salary: $85,000–$95,000 per year
  • Employee discounts on RV rentals, parts, and more
  • A growing team and lots of opportunity to make your mark
  • Access to the latest gear and experiences to bring your content to life