Manager, Corporate Brand Management

Position Summary

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

Did we catch your attention yet?

If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in have a ton of fun…. then please keep reading

Our Perks:

• Fantastic employee discount on all Samsung products

• Competitive Salary and Performance based incentive plan for all levels

• Employer paid Medical and Dental coverage from day one

• Group RRSP plan that helps you save for the future

• Free on-site gym to get your sweat on

• Subsidized Cafeteria; including free Starbucks coffee/latte machine

• 4-day in-office work schedule Monday through Thursday – with Friday remaining a flex day to work remotely

• Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning

• Employee Referral program- we want great talent like you

• Virtual Pet Care-to ensure the well-being and health of your beloved furry companions

• Additional Well Being Days for better work life-balance

Position Summary:

The Manager, Corporate Brand Management is responsible for leading, developing and executing marketing campaigns such as user generated content (UGC) campaigns, digital live commerce (LVC) activations and corporate wide marketing initiatives. They will manage corporate marketing programs that affect Samsung's overall corporate reputation and brand imagery which contribute to divisional performance targets including both Mobile Experiences (MX) and Consumer Electronics (CE).

This role will be the champion for all cross-divisional marketing programs working alongside other internal brand & sales marketing teams to ensure consistency and alignment with strategic marketing messaging. The implications of this role are considerable, including the continued growth perception of Samsung as an ethical, successful, innovative company– a brand that matters to Canadians. Reporting in the Senior Manager, Corporate Brand Marketing, this role works closely with internal stakeholders who manage their respective products or services.

This role is responsible for strategically defining and leading our marketing strategy through creation, development and implementation of consumer focused integrated marketing plans and programs that improve overall Samsung corporate brand reputation. While the position will focus on integrated marketing communications, the incumbent needs to be flexible enough to work on ad hoc marketing programs, as the needs of the business arise.

• Develop and execute Consumer Marketing Strategies that align to corporate brand objectives

• Collaborate with multiple cross-functional departments to plan, develop and execute fully integrated and strategic marketing campaigns that support on-going business needs.

• Leads IMC strategy, creative development and execution for the Samsung corporate brand communications across all touch-points including traditional and non-traditional mediums.

• Leverage Marketing Intelligence insights to optimize strategy and executional elements.

• Project manages the executional detail of these plans including budget management and IMC timelines to ensure timely implementation.

Role and Responsibilities

Essential Duties and Responsibilities:

The role involves agency management, creative development, leading cross-functional teams and collaboration with key internal and external partners. Key skills needed include strategic thinking, agency management, creative concept evaluation, project management, working within a team, and creative/strategic acumen. Must be able to balance multiple projects and priorities and have experience in shaping creative content and leading creative discussions with internal and external partners.

• Be the champion and lead for all corporate integrated marketing campaigns (IMCs) such as but not limited to UGC, LVC, Multi-Device Experience (MDE) and other corporate wide campaigns.

• Lead IMC planning process by building campaign brief, reviewing agency plans (Paid Media, Digital, Social, PR, Influencer and CRM) and approving all tactical elements to support launch.

• Manage the holistic planning and execution with relevant marketing agency partners (Paid Media, CRM, PR, etc.) for all Samsung corporate campaigns.

• Act as the champion for brand integrity and compliance in all materials, including the Samsung Lettermark and Corporate Brand Guidelines.

• Collaborate with agency partners to create insightful and actionable quarterly reviews, monthly scorecards, weekly performance and relevant campaign reports for varies stakeholders.

• Internal Samsung subject matter expert (SME) on all thing's Samsung corporate brand.

• Provide liaison with HQ, NAHQ or third parties to source marketing assets, best practices.

• Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process, including invoicing.

• Continuously look for new and innovative opportunities in grow Samsung corporate reputation.

• Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process, including invoicing.

 

Requirements:

Education:

• Bachelor's Degree in Marketing, Communications, or related field preferred

Knowledge:

• Experience must include proven performance in creative brief writing; original & adapted advertising creative & media plan development and digital/social marketing savvy.

• Ability to present campaign briefs setting clear direction, KPIs and targets.

• Proficient in in brand marketing fundamentals and in particular, the ability to identify specific consumer and industry insights to diagnose issues and opportunities and to translate them into a single-minded strategy and action plan that deliver on specific growth objectives and goals.

• Experience in adapting global and developing local creative assets with creative agency.

• Experience managing and reviewing various channels such as Paid Media (TVC, OOH), Digital Media (Display, OLV, Programmatic), CRM (Email, SMS), social media (Google, Meta, TikTok, etc.), PR, Influencer and other relevant ATL and BTL tactics.

• Strong understanding of digital channels best practices to maximize performance & efficiency.

• Analytical, detail-oriented nature with experience reporting on insights and campaign results.

• Ability to manage complex and fast-moving issues while working with limited supervision.

• Proven ability to function effectively in a team environment.

Skills and Qualifications

Experience:

• 5+ yrs. experience in consumer brand marketing role(s), masterbrand preferred

• 3+ yrs. project management experience by leading strategic corporate initiatives that involve working with several different internal stakeholders and external partners.

• Demonstrated career progression within past 12-18 months.

• Self-motivated & resilience to work with limited supervision. Ability to manage complex issues.

• Strong analytical, organizational and planning skills.

Samsung is an equal employment opportunity employer.

Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate.  If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.

Please note that we reserve the right to remove or modify job postings at any time.

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