Senior Brand Manager

Company Overview

The Crump Group Inc. is a family-owned and operated leader pet treat manufacturer located in Mississauga, Ontario. Since 2006, we have launched and developed Caledon Farms, Crumps' Naturals, and Dog Delights, premium natural pet treat brands with distribution throughout Canada and the United States. We've outgrown our family garage but our values remain the same We are seeking a dynamic, results oriented Senior Brand Manager – Main Meal to lead our entry into the fast-growing pet food category. This role is reporting to the Marketing Director and will play a pivotal role in shaping and launching our main mean strategy across North America. The ideal candidate is a seasoned leader with deep experience in pet food, a collaborative mindset, and a passion for building brands that pet parents' trust. This is an exciting opportunity to:

• Work in a category that is consistently growing;
• Target consumers that LOVE their pets;
• Drive Canadian-led strategy for all of North America;
• Impact both retailer and eCommerce brand experiences; and
• Lead a growing budget and roster of agency partners

About You:

As the Senior Brand Manager, you are responsible for, and empowered to, develop brand strategies, promote brand growth and expansion, implement your brand plans, and drive volume and profitability. You will get to define innovation plans, marketing communications, and owned channel experiences for a portfolio of growing brands.

Role and Responsibilities

You will be primarily responsible for the following duties and responsibilities:

• Lead the strategic development and launch of our main meal portfolio, including product positioning, innovation pipeline, and go-to-market strategy.
• Collaborate cross-functionally with R&D, sales, and operations to bring new products to market efficiently and effectively.
• Build and execute North American brand plans, with tailored strategies for both Canada and U.S. retail and eCommerce channels.
• Partner with consumer insights and category data and identify whitespace opportunities and drive differentiation in a competitive market.
• Serve as a brand champion and team leader, mentoring junior marketers and fostering a collaborative, high performance culture.
• Create and drive the innovation pipeline for a portfolio of on-trend brands uncovering white space opportunities and supporting portfolio growth
• Lead marketing and advertising campaigns, that leverage smart consumer insights, and create a compelling brand narrative
• Measure and report on success of marketing campaigns
• Identify how our brands are currently positioned in the market & where to take it next
• Develop Brand Marketing plans thru to execution
• Drive profitability by analyzing the Brand's Profit & Loss (P&L)
• Anticipate consumer trends and keep the Brand up to date
• Develop plans for U.S. regional grocery excellence

Recipe for Success

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years of experience in CPG brand management, brand marketing, or marketing management with specific experience in pet food market is strongly preferred.
• Proven success in launching new product lines and building brands in competitive categories.
• Strong leadership skills and experience managing cross-functional teams and agency partners.
• Collaborative and entrepreneurial mindset; thrives in a fast-paced, growth-oriented environment.
• Proven ability to work cross-functionally.
• Experience managing agencies and developing digital campaigns.
• Creative thinker and problem solver that is self-motivated.
• Strong communication and presentation skills.
• Project management experience, with a solid understanding of project management principles and techniques.

Why join The Crump Group?

• 100% Employer Paid Benefits
• Competitive salary with performance-based incentives
• Opportunities for career growth and development
• A collaborative and supportive work environment
• Flex Hours
• Employee Assistance Program
• Perkopolis Discount Program
• Tuition Reimbursement Program
• Career Advancement Opportunities
• Employee Referral Bonus Program
• Free Onsite Parking
• Casual Dress Code
• Social Club Committee
• Anonymous Employee Engagement Surveys
• Dog-Friendly Office

About Us:

We're passionate about pets and the pet industry. For 20 years, we've made really good all natural dog treats, we're on a journey to becoming the #1 All Natural treat in North America with our brands Crumps Naturals, Caledon Farms and Dog Delights. We are 150 employees (and growing). We operate 2 sites with one in Toronto, Canada and the other in North Carolina, USA. We believe in building, investing in, recognizing and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We're so much stronger when we know we're accepted and valued for who we are and what we each bring to the workplace. Our Values are our north start. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, and the environment.

Our Core Values:

We embody an entrepreneurial mindset.

We act with compassion.

We act with Integrity.

We put quality first.

We work as a cohesive team.

We embraced agility and adaptability.

The Crump Group is committed to equity, inclusion in employment and diversity. We celebrate diverse perspectives, and you will be part of building a more diverse workforce to enhance our competitive position and enrich our culture. The Crump Group will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform The Crump Group of your requirements. In compliance with Ontario's Bill 190, we confirm that this posting represents a current, existing vacancy. This job description may be amended at any time.

We thank all applicants for their interest in exploring employment opportunities with The Crump Group; however, only those selected for an interview will be contacted. Applicants may be subject to a criminal background check, and must meet the security criteria designated for the position.