Marketing and Communications Associate

Communications

Thunder Bay

Full-time

Contract

This contract runs until August 2026.

The Marketing and Communications Associate is a critical role within Lakehead University's Communications + Marketing team, responsible for promoting brand awareness and engagement to support Lakehead University's initiatives. Reporting into the Director of Marketing, Brand and Digital Strategy, the role develops and executes marketing projects that enhance visibility and engagement across multiple audiences in alignment with the university's strategic plan and priorities.

Strategic Planning and Project Management

• Develop and execute marketing and communication plans, including social media, print, and digital strategies.
• Plan, prioritize, and manage multiple marketing projects and campaigns.
• Report on marketing initiatives, analyzing social media, advertising, and website performance.
• Build and maintain collaborative relationships with internal and external partners.
• Research, evaluate, and recommend vendors and tools to enhance marketing efforts.
• Manage project budgets, timelines, and deliverables.

Graphic Design, Content Creation, Social Media, and Website

• Create visually compelling marketing materials such as flyers, posters, digital ads, and web graphics.
• Support updates to the university website with engaging news, imagery, and content.
• Ensure all print and digital materials meet AODA accessibility standards.
• Advise internal units on design and content that align with Lakehead's visual identity guidelines.
• Oversee Communications + Marketing's social media accounts, managing content creation, engagement, and performance reporting.
• Use tools like Google Analytics, Hootsuite, and Mailchimp to measure and improve engagement.
• Align social media and digital activities with institutional goals to increase brand visibility.

Brand Compliance and Quality Assurance

• Ensure adherence to Lakehead University's brand guidelines, including typography, imagery, and tone.
• Provide direction to university departments to maintain brand consistency.
• Ensure all communications support the university's mission, vision, and strategic objectives.

Administration

• Organize and catalog marketing materials, creative assets, and photo archives.
• Manage relationships with external vendors, such as designers, videographers, and photographers.
• Support the department's strategic goals through planning, coordination, and administrative assistance.

• Post-secondary education in Marketing, Communications, Graphic Design, or a related field, or equivalent combination of education and experience.
• Minimum of five (5) years of relevant experience, preferably in the post- secondary or non-profit sector.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Experience with CMS platforms (WordPress, Drupal), HTML/CSS, and Google Analytics.
• Skilled with social media management tools (Hootsuite, Sprout Social) and analytics platforms.
• Knowledge of video editing tools (Adobe Premiere Pro, Final Cut Pro) and email marketing platforms (Mailchimp, Constant Contact).
• Strong understanding of traditional and digital marketing principles.
• Excellent written and verbal communication skills, including content development for web and social platforms.
• Demonstrated ability to manage multiple projects and competing deadlines.
• High attention to detail, creativity, and strong problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Commitment to Equity, Diversity, and Inclusion (EDI) and alignment with Lakehead's values.

Lakehead University is committed to creating a diverse and inclusive environment and welcomes applications from all qualified individuals including women, racialized persons, Indigenous people, persons with disabilities, and other equity-seeking groups. All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority. This is in accordance with Canadian immigration requirements.

Lakehead University has a goal to recruit and retain a diverse workforce as measured by increasing representation of underrepresented groups among applicants, candidates, and hires. Experience working with Indigenous or racialized communities, and/or members of other equity-deserving groups, is a strong asset. A lived experience or worked experience of any of these issues is preferred.

We appreciate your interest; Lakehead University is committed to supporting an accessible environment. Applicants requiring accommodation during the interview process should contact the Office of Human Resources at ext. 8334 or to make appropriate arrangements.

Benefits Information

Why Lakehead University?

Application Deadline:

Tuesday, December 23, :59pm

Salary:

Band 4 ($53, $67,301.84)

Contact Information:

Reference Number:

SCHII-25-59

Application Deadline:

Tuesday, December 23, :59pm

Salary:

Band 4 ($53, $67,301.84)

Yes, eligible for benefits

Contact Information:

Reference Number:

SCHII-25-59