Digital Marketing Specialist

2 weeks ago

Mississauga ON LN A, Canada 4371c46b-49e9-4253-8a48-c1976b578f57 Full time $60,000 - $75,000 per year

Overview

We are seeking a talented and motivated Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive online engagement, and increase sales across various platforms. This role offers an exciting opportunity to work in a fast-paced environment where creativity and analytical skills are highly valued. A strong understanding of e-commerce, SEO, and digital advertising tools is essential for success in this position.

Responsibilities

  • Develop and implement comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and email marketing channels.
  • Manage and optimize e-commerce websites using WordPress, ensuring high performance and user experience.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Create engaging graphic content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
  • Utilize Google Analytics, Google AdWords, and other analytics tools to monitor campaign performance and derive actionable insights.
  • Manage paid advertising campaigns including Google Ads and Facebook Advertising to maximize ROI.
  • Maintain website content updates with HTML, CSS, JavaScript, and SQL as needed for technical enhancements.
  • Collaborate with the content team to produce compelling email marketing campaigns that nurture leads and retain customers.
  • Stay current with the latest trends in digital marketing, including new tools, algorithms, and industry best practices.

Qualifications

  • Proven experience in digital marketing with a strong portfolio demonstrating successful campaigns.
  • Proficiency in SEO techniques, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
  • Strong skills in graphic design using Adobe Photoshop, Adobe Creative Suite, or similar tools.
  • Experience with WordPress website management and basic coding knowledge (HTML, CSS, JavaScript).
  • Familiarity with SQL for data analysis and reporting purposes.
  • Knowledge of e-commerce platforms and strategies for online sales growth.
  • Excellent analytical skills with the ability to interpret data to inform marketing decisions.
  • Strong communication skills with the ability to collaborate effectively across teams.
  • Creative mindset with a passion for innovative digital marketing solutions. This position is designed for individuals eager to leverage their digital marketing expertise within a collaborative environment that fosters growth and creativity.

Job Types: Full-time, Part-time

Pay: $60,000.00-$75,000.00 per year

Expected hours: 40 per week

Benefits:

  • Dental care
  • Extended health care
  • Paid time off

Work Location: In person

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