Digital Marketing Specialist

Overviewifm efector is a global leader in industrial automation, offering innovative solutions across sensors, controls, and systems. We are seeking a results-driven Digital Marketing Specialist to lead and execute our digital strategy across SEO, SEA, GEO targeting, and digital advertising channels for ifm Canada. The Digital Marketing Specialist will play a critical role in generating brand awareness, drive qualified traffic, and support lead generation across multiple online platforms. You will work closely with our Product Sales Managers, sales team and the Marketing Coordinator to deliver integrated campaigns aligned with our business objectives.This is a hybrid role based out of the Mississauga, Ontario office.Position DescriptionDevelop and execute performance-driven digital marketing campaigns across SEO (Search Engine Optimization), SEA (Search Engine Advertising), GEO targeting, and paid media.Collaborate with external digital marketing partners to create optimized landing page content and campaign assets.Optimize website structure and content including page titles, URLs, meta descriptions, headings, and alt tags for improved search visibility.Use web analytics tools (e.g., Google Analytics, SEMrush and Ahrefs) to monitor campaign performance and identify growth opportunities.Coordinate with Product Sales Managers, sales team and the Marketing Coordinator to align digital efforts with product, industry, and customer targets.Create and refine page templates to support broader marketing initiatives and improve user experience.Work with third-party consultants on backlink strategies and off-page SEO.Provide regular updates on campaign progress, identify gaps, and recommend future improvements.Stay informed on competitor digital strategies and market trends.Participate in ongoing training and collaborate with global ifm teams to ensure alignment and innovation.Maintain and update website content using the appropriate CMS platform.Other responsibilities as assigned.RequirementsMinimum 5 years of experience in digital marketing with a strong focus on SEO, SEA, GEO targeting, and content strategy.Proven ability to manage and optimize multi-channel digital campaigns.Comprehension of Google’s Pmax and Demand Gen products.Strong knowledge of SEO/SEM, Google Ads, Google Analytics, and social media marketing.Experience with email marketing platforms and marketing automation tools.Diploma, degree, or certification in Digital Marketing, SEO, or related field.Experience or interest in industrial automation, engineering, or manufacturing sectors.Strong communication and presentation skills across all levels of leadership.Highly organized, self-motivated, and able to manage multiple projects in a fast-paced environment.Valid driver’s license and ability to travel to customer sites and occasionally outside Canada including the US (≤5%).Authorized to work in Canada.Comprehensive health, dental and vision coverage.5 days paid sick time and floating holidays (vary by province).Collaborative and people-centric work culture.Team building and community events such as bowling, happy hour, arcade nights and Holiday toy drives.About ifmifm efector Canada inc., headquartered in Mississauga, Ontario, is the Canadian location of ifm electronic gmbh, a global company with over 8,700 employees serving 165,000 customers in 145 countries worldwide. Since its foundation in 1969, the company has developed, produced and sold sensors, controllers, software and systems for industrial automation worldwide. As one of the pioneers of industry 4.0, ifm develops and implements consistent solutions to digitalise the entire value chain from sensor to ERP.We are committed to fostering a workplace that reflects the diversity of the communities we serve. We welcome and encourage applications from people of all backgrounds and diverse lived experiences. We are committed to a barrier-free recruitment and selection process. If you require accommodation at any stage of the hiring process, please let us know, and we will work with you to meet your needs in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. #J-18808-Ljbffr