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Brand & Partnerships Manager

2 weeks ago

Toronto, Ontario, Canada vFairs Full time
We need someone who can put our brand in front of the right people and make it stick. You'll handle thought leadership, partnerships, content collaborations, and creative campaigns that actually get attention.

What you'll do
  • Write and pitch thought leadership content with a North American focus. LinkedIn posts, guest articles, op-eds. The goal is to position our team as people worth listening to in the event management space.
  • Build and manage an influencer marketing strategy. Find the right voices to work with, set up content partnerships, and collaborate with other brands that share our audience.
  • Get our team into podcasts, webinars, and events where it makes sense. You won't run these yourself, but you'll help with strategy, prep materials, and make sure we're showing up in the right places.
  • Plan brand activations at events. Think booth concepts, swag that people actually want, and ways to capture content that works on social. If you're in the States for an event, you'll be on the ground making it happen.
  • Create thought leadership decks for speaking opportunities. Clean slides, strong themes, and messaging that lands with the audience.
  • Build relationships with newsletter sponsors and secure placements in publications our audience reads. You'll pitch, negotiate, and track performance to see what's worth repeating.
  • Develop video content strategies for social. Short reels, behind the scenes clips, customer stories. You'll come up with concepts and work with our team to produce them.
  • Manage content partnerships with other companies. Co-branded resources, joint webinars, guest blog swaps. Anything that puts us in front of new audiences.
  • Design lead magnets that tie into brand campaigns. Guides, templates, toolkits that people actually want to download and share.
  • Track brand awareness metrics and report on what's moving the needle. You'll know which partnerships and campaigns are worth investing more in.
  • Stay on top of trends in event tech and find creative ways to insert our brand into relevant conversations. Reddit threads, LinkedIn discussions, industry Slack groups.
Main KPI for this role
  • Stronger brand presence in Tier 1 markets.
  • More partnerships that bring in qualified leads.
  • Content and campaigns that make people remember us when they need event management software.
What you need
  • 5+ years in brand marketing, partnerships, or demand generation for SaaS or B2B tech companies. You've built awareness and run campaigns that moved the needle.
  • Proven experience managing influencer collaborations, content partnerships, or co-marketing initiatives. You know how to find the right partners and make those relationships work.
  • Strong writing skills for thought leadership and brand content. You can write LinkedIn posts, articles, and pitch emails that sound human and get responses.
  • Experience planning and executing brand activations or event marketing. You've been on the ground at trade shows or conferences and know what works.
  • Understanding of lead magnets, content marketing, and how brand work ties into pipeline. You're not just making pretty campaigns, you're driving business results.
  • Comfortable working across video, social, and long-form content. You can come up with creative concepts and work with designers or producers to bring them to life.
  • Willingness to travel occasionally to the US for events and brand work.