Brand Manager, Canada

2 weeks ago

Toronto, Ontario, Canada fairlife Full time

job purpose: The Brand Manager, fairlife Canada role will be responsible for developing and implementing consumer-centric brand plans that increase trial, accelerate velocity and build brand love. This role will partner closely with the fairlife US brand team, leveraging proven end-to-end growth initiatives and customizing as needed to accelerate the business.

responsibilities:

  • Annual Brand Plan Development
    • Lead the development, execution and delivery of integrated marketing plans in partnership with the US fairlife team and GM, fairlife Canada
    • Partner with commercial and sales and to develop key initiatives that help achieve brand goals, winning with consumers and customers
  • Brand & DME Stewardship
    • Manage regular performance updates and day to day business measurement, Lead brand performance reviews with cross-functional team and leadership, ensuring plans meet/exceed plan targets
    • Assess investments during the year to ensure annual plan targets are achieved, pivoting as needed
  • Creative and Connections Excellence
    • Working closely with the US fairlife team, leverage transferable insights and brand building initiatives (core creative, design, connections planning, pillar programs) to drive industry leading growth
    • Embrace a "test and learn" mindset across all creative and communications to deepen our connection with consumers, driving trial and building brand preference
  • Brand Leader
    • Champion the portfolio of fairlife brands and business opportunity in 2026 and beyond, instilling confidence across all stakeholders

skills/qualifications required:

  • Experience & Education
    • 7+ years of brand marketing experience with increased responsibility
    • Undergraduate degree required, MBA highly desirable
  • Consumer Marketer with A GM Mindset
    • Marketing guru who leads with data and insights to shape plans; competent in finance, sales, commercial and operations - leverages this knowledge when making decisions
    • Strategic thinker that is focused against winning today AND building for the future
  • Results Driven Self Starter
    • Innate desire to hold self fully accountable for delivering results with limited guidance. Combination of passion and perseverance leading to stellar results
  • Collaborative, Team Based Approach
    • Able to thrive in a dynamic and fast-moving environment, eager to partner, create value-based relationships with team members up, down and across the organization

position location: : Peterborough, Ontario

reports to: SVP, Brand Marketing

travel requirements: 20%

exempt/nonexempt: Exempt

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