Marketing Coordinator
1 week ago
Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives, driving brand awareness, and enhancing our online presence. This position requires a blend of creativity and analytical skills to effectively manage various marketing campaigns and projects.
Duties
- Assist in the development and execution of digital marketing strategies, including e-commerce initiatives and SEO optimization.
- Conduct thorough market research to identify trends, customer preferences, and competitive landscape.
- Manage social media advertising campaigns, particularly on platforms like Facebook, to drive engagement and sales.
- Collaborate with the product management team to ensure alignment between marketing strategies and product offerings.
- Utilize Adobe Creative Suite to create visually appealing marketing materials, including graphics for digital campaigns.
- Analyze website performance using Google Analytics and optimize content for better user experience.
- Implement Google AdWords campaigns to improve online visibility and drive traffic to the website.
- Oversee email marketing campaigns, ensuring effective messaging and audience targeting.
- Maintain the company's WordPress site, ensuring content is up-to-date and aligned with marketing goals.
- Assist in budgeting for marketing projects and track expenses to ensure adherence to financial plans.
- Monitor campaign performance metrics and prepare reports to evaluate effectiveness.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
- Proven experience in digital marketing, including e-commerce strategies and SEO practices.
- Familiarity with Facebook Advertising and other social media platforms for promotional activities.
- Strong research skills with the ability to analyze data effectively.
- Experience with product management processes is a plus.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating marketing materials.
- Knowledge of Google Analytics and Google AdWords for campaign analysis.
- Familiarity with HTML is beneficial for website management tasks.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Strong written and verbal communication skills are essential for effective collaboration within teams. This position offers an exciting opportunity for growth within a fast-paced environment. If you are passionate about marketing and eager to contribute your skills to a collaborative team, we encourage you to apply.
Job Types: Full-time, Fixed term contract
Contract length: 12 months
Pay: $39,969.39-$50,000.00 per year
Benefits:
- Flexible schedule
Work Location: Hybrid remote in Vancouver, BC V6B 2Z4
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