Marketing Operations Manager

Job Summary:

As a Marketing Operations Manager, you will act as a senior marketing contributor who can work collaboratively with cross-functional teams. Key to this role is a deep understanding and commitment to data quality and familiarity with the Customer Relationship Management system (CRM), Marketing Automation Platform (MAP), ABM Platforms and familiarity with various MarTech tools. This role encompasses program and process building, data normalization procedures, and cross-functional communications that support the marketing organization.  The Marketing Operations Manager will focus on cross-department program and process development to help facilitate marketing activities and company efforts designed to grow our business.

How You'll Make an Impact: 

• Marketing Technology Stack Management: Manage and optimize the marketing technology stack, including marketing automation platforms, CRM systems, lead management programs, and other relevant software. 
• Workflow Design and Automation: Create and optimize automated marketing workflows that nurture leads, engage customers, and drive conversions. 
• Data Integration and Management: Ensure seamless integration between marketing automation platforms and other systems (e.g., CRM) to maintain accurate and updated customer data. 
• Process Documentation: Using Confluence you'll develop and maintain documentation, blueprints, and roadmaps for processes, automation, and customer journeys/experiences built within the MarTech stack. 
• Data Analytics and Reporting: Support the Marketing Analyst in analyzing marketing data, generating insights, and creating regular reports to track campaign performance and measure key metrics. 
• Vendor Management: Manage relationships with marketing technology vendors, agencies, and technology partners to ensure effective support, collaboration and best platform outcomes. 
• Data Privacy and Compliance: Ensure compliance with data privacy regulations (such as GDPR, CCPA) in all marketing automation activities. 
• Process Optimization: Identify areas for process improvement and streamline marketing operations to enhance efficiency and effectiveness. 
• Cross-Functional Collaboration: Collaborate with various teams, including marketing, sales, RevOps, IT, and business intelligence, to ensure seamless operations and alignment. 
• Marketing Technology Evaluation: Stay updated with industry trends and evaluate new marketing technologies that could enhance automation and operations. 
• Technical Support: Troubleshoot technical issues related to HTML templates, list segmentation, campaign tracking, integrations, and other aspects of our MarTech stack. 

What You'll Bring to the Role: 

Experience: 

• 5+ years of experience in marketing operations, marketing automation, or related fields. Previous roles in progressively more responsible positions are essential. 
• Proven experience in managing marketing operations, automation, and technology platforms to support marketing campaigns and initiatives. 
• Experience collaborating and influencing diverse teams, including marketing, sales, IT, and analytics, to achieve marketing goals. 
• Track record of managing and delivering marketing technology projects on time and within scope then managing relationships with marketing technology platform vendors, agencies, and technology partners. 
• Experience influencing teams through transitions, such as adopting new marketing technologies or processes. 
• Demonstrated ability to optimize marketing processes, improve efficiency, and enhance operational effectiveness. 
• Capability to align marketing automation efforts with long-term business goals and contribute to overall marketing strategy. 

Skills:

• Marketing Automation and ABM Platforms: 
  • Strong technical skills, including knowledge of marketing automation tools, CRM systems (Salesforce), analytics platforms, and related technologies to design and execute automated marketing campaigns.
  • Relevant certifications from marketing/sales platforms Salesforce, 6sense, MCAE, Sales Engagement Platforms or related organizations are an asset.
• Data Management and Analytics: Skill in handling and analyzing marketing data, extracting actionable insights, and tracking campaign performance. 
• CRM Integration: Ability to integrate marketing automation platforms with customer relationship management (CRM) systems for seamless data synchronization. 
• Workflow Design and Automation: Skill in designing, building, and optimizing automated workflows to nurture leads and engage customers. 
• Lead Scoring: Proficiency in setting up lead scoring models to prioritize and qualify leads for the sales team. 
• Data Privacy and Compliance: Understanding of data privacy regulations (such as GDPR or CCPA) and the ability to ensure compliance in marketing automation efforts. 
• Craft executive-ready presentations: Distill complex ideas into clear, persuasive narratives, driving stakeholder engagement and decision-making. 
• Marketing Technology Stack:
  • Familiarity with various marketing technologies and tools (ie: 6sense, Lean Data, UserGems, Sendoso, Qualified or similar) that integrate with marketing automation platforms.
  • Knowledge of how to troubleshoot technical issues related to HTML templates, list segmentation, campaign tracking, integrations, and other aspects of the MarTech stack.
• Database Management: Ability to manage and maintain clean and organized marketing databases for accurate targeting and reporting. 
• Visualization and Analytics: Experience querying and visualizing data or experience with Attribution Platforms an asset. 

Location: This role is open to all candidates across Canada, however we would love to have someone join our team (3 days per week) at one of our offices in either Kitchener or Toronto. 

Start Date: January 12, 2026