Senior Marketing Operations

3 weeks ago


Canada Superside Full time

Senior Marketing Operations & Analytics Manager Superside is hiring a Senior Marketing Operations & Analytics Manager to build scalable systems, sharpen data visibility, and drive marketing performance. Reporting to the Head of Marketing Analytics & CRO, you’ll refine how we measure success, ensuring clean, consistent data and smooth collaboration across Growth, RevOps, and Lifecycle Marketing. This role is perfect for someone who loves connecting data with strategy, thrives in fast‑moving environments, and brings precision and curiosity to every process. What You’ll Do Evolve Superside’s marketing analytics to improve full‑funnel visibility and address data quality issues proactively. Build and optimize dashboards that clarify performance, forecast pipeline, and measure the impact of each marketing touchpoint. Lead improvements to inbound lead processes, including routing, scoring, and enrichment, in partnership with RevOps, Lifecycle, and Growth. Own campaign tagging and tracking frameworks (UTMs, naming conventions, governance) to ensure accurate, scalable performance reporting. Oversee marketing data quality and governance initiatives, maintaining clean, enriched, and actionable datasets. Identify process gaps, design operational improvements, and drive execution across teams. Partner with analytics, automation, and marketing teams to standardize reporting and accelerate decision‑making. Develop playbooks and documentation to ensure consistency, adoption, and scalability across the org. What You’ll Need to Succeed 7+ years of experience in marketing operations, performance analytics, or growth infrastructure. Advanced expertise with marketing automation platforms (HubSpot, Marketo, or similar), CRMs (Salesforce, HubSpot CRM), and CDPs (Segment or equivalent). Deep understanding of marketing automation and lead management best practices, including scoring, routing, and enrichment. Strong knowledge of marketing measurement, attribution models, and full‑funnel performance analysis. Hands‑on experience improving data capture, governance, and operational efficiency. SQL and BI expertise (Looker, Tableau, Power BI) preferred. Proactive, systems‑minded problem solver who brings both analytical rigor and operational empathy. #J-18808-Ljbffr



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