Product and Marketing Specialist

4 days ago

Richmond Hill ON LB J, Canada Kepler Canada Full time US$43,500 - US$59,120 per year

Job Summary

We are seeking a dynamic and results-driven Product Specialist to join our team. The ideal candidate will possess a strong understanding of marketing principles and have experience in various digital marketing channels. This role involves collaborating with cross-functional teams to enhance product visibility, drive sales, and optimize marketing strategies across multiple platforms. The Product Specialist will play a crucial role in developing and executing marketing campaigns that resonate with our target audience.

Duties

  • Develop and implement effective multichannel marketing strategies to promote products.
  • Conduct thorough market research to identify trends, customer needs, and competitive landscape.
  • Create engaging content for various platforms, including website, social media, email campaigns, and print advertising.
  • Utilize SEO best practices to enhance online visibility and drive organic traffic.
  • Manage advertising sales initiatives across digital channels including Google AdWords and Facebook Advertising.
  • Collaborate with the product management team to align marketing efforts with product development.
  • Analyze campaign performance using tools such as Google Analytics to inform future strategies.
  • Oversee budgeting for marketing campaigns, ensuring efficient allocation of resources.
  • Leverage marketing automation tools to streamline processes and improve efficiency.
  • Maintain and update the company website using WordPress and HTML as necessary.

Requirements

  • Proven experience in digital marketing, content marketing, B2B marketing, or related fields.
  • Strong knowledge of SEO, social media marketing, email marketing, and performance marketing techniques.
  • Familiarity with Adobe Creative Suite for content creation and design purposes.
  • Experience with analytics tools such as Google Analytics to track campaign performance.
  • Excellent copywriting skills with the ability to create compelling messages that engage audiences.
  • Strong research skills to stay updated on industry trends and consumer behavior.
  • Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
  • Knowledge of e-commerce platforms is a plus.
  • Previous experience in sales or product management is advantageous. Join us as we strive to enhance our product offerings through innovative marketing strategies that drive results

Job Type: Full-time

Pay: $20.69-$28.40 per hour

Work Location: In person

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