Digital Marketer

A Little About Us

We are a dynamic team of entrepreneurs and passionate travellers, working towards building the leading group travel company of choice for North Americans. Our mission is to take the pain out of travel while delivering innovative world-class travel experiences for our customers. Our collections include a rich variety of cultural tours to Europe, South America, Africa and Southeast Asia. Our secret-sauce? Select destinations, engaging experiences and fully guided tours combine to create a worry-free experience from the time our travellers are picked up at home until they are dropped off at the end of their tour. We want to help travellers indulge in the travel experience of their dreams and build memories to last a lifetime.

Travel is booming and we're looking to grow our team to help keep up with demand This is where you come in – we need your help reaching travellers and turning them into our happy customers and fanatical promoters Intrigued by our customer-centric mission? Read on.

Reporting to the Head of Digital Acquisition, you will play a key role in executing and optimizing our digital acquisition efforts across multiple channels. This role is ideal for someone who thrives at the intersection of creativity and analytics — someone who enjoys building campaigns, testing new ideas, and using data to drive continuous improvement. You will manage paid media campaigns, design and adapt creatives, and support our SEO and analytics initiatives to maximize performance and ROI. Working closely with the broader marketing team and external partners, you'll help ensure our digital presence is impactful, consistent, and aligned with our brand goals. In this role, you will be responsible for:

Digital Marketing Campaign Management

• Plan, create, launch, and optimize paid campaigns across Google Ads, Meta Ads, and other relevant channels.
• Build, monitor, and adjust campaigns to achieve ROI and CPA targets.
• Manage budgets, bidding strategies, and audience targeting.
• Report on campaign performance with actionable insights.

Graphic Design & Creative Production

• Apply platform-specific best practices to design and optimize paid social ad creatives that drive engagement and conversions.
• Use basic graphic design skills and tools (e.g., Canva, Adobe Suite) to quickly produce or modify creatives, such as adjusting text overlays for A/B testing.
• Stay current with emerging social media features, ad formats, and creative trends, proactively ideating and testing new concepts to improve performance.
• Maintain a strong understanding of our brand identity to ensure all creatives are visually compelling and on-brand.
• Collaborate with external creative partners to manage complex or time-intensive design projects.

Conversion Rate Optimization

• Audit landing pages and user flows to identify drop-off points.
• Run A/B tests for headlines, CTAs, layouts, and imagery.
• Analyze heatmaps and session recordings to improve UX.
• Create and optimize web pages with low-code solutions (wordpress) to implement changes rapidly and effectively.

SEO / AEO

• Conduct keyword research for both traditional SEO and emerging AEO practices.
• Optimize on-page elements (titles, meta descriptions, headings, schema markup).
• Monitor and improve site performance and crawlability.
• Create and optimize content for high-intent keywords and voice search queries.

Analytics, Reporting & Continuous Improvement

• Perform analysis combining multiple sources of data (ad platforms, CRM, Hotjar, GA4).
• Conduct periodic performance tracking to identify trends and opportunities.
• Perform cohort analysis to measure performance over time.
• Identify best performing elements of an ad (headlines, CTA, landing page, primary text).
• Develop and maintain a structured approach to testing and optimization.

What We're Looking For

• Minimum 3 years of hands-on experience in digital marketing, with a focus on paid media, SEO, or performance optimization
• Strong understanding of Google Ads, Meta Ads Manager, and campaign performance metrics (ROI, CPA, CTR, conversion rates)
• Experience with web analytics tools and the ability to translate insights into actionable strategies
• Working knowledge of SEO best practices, including keyword research, on-page optimization, and content performance tracking
• Basic proficiency in graphic design tools such as Canva or Adobe Creative Suite, with an eye for visual storytelling and brand consistency
• Strong copywriting and attention to detail, particularly in ad messaging and creative testing
• Analytical mindset with a passion for experimentation, A/B testing, and continuous improvement
• Collaborative, proactive, and able to manage multiple projects
• Fluent in English (French is an asset)
• A positive, "refuse to lose" attitude and genuine enthusiasm for driving brand growth through digital innovation

What We Offer

• Competitive salary and bonus plans
• Group benefits plan (medical, dental & travel insurance)
• Join some of our tours and experience the Approach difference abroad
• Opportunities for skill development, as well as professional and career growth plans
• Free coffee and tea, as well as surprise free meals and snacks
• 5 à 7s, and other awesome team activities
• Amazing colleagues that will make time fly by while achieving results

Welcome to a new approach