Digital Marketing Specialist

7 days ago

Montreal, Quebec, Canada AMG Medical Full time $60,000 - $80,000 per year

Location:
Montreal, QC (Hybrid)

Reports to:
VP, eCommerce & Digital Marketing

About AMG Medical

A.M.G. Medical Inc. manufactures and distributes home healthcare and medical professional products across North America. Our brands include Physio Logic, ProActive, Dex4, MedPro Defense, Zorbi, NocoSpray, Ultra-Blok, and MedPro.

Role Overview

We are seeking a
Digital Marketing Specialist
to strengthen AMG's online presence and accelerate customer adoption. The role combines
SEO, social media advertising, and digital campaign execution
with a focus on adoption growth and measurable performance.

The ideal candidate is bilingual (English & French), a strong copywriter, and has a solid understanding of
paid media strategy—especially LinkedIn Ads
for B2B growth. Experience in mature or structured organizations is an advantage.

Key Responsibilities

SEO & Content Optimization

  • Optimize product descriptions, brand pages, and landing pages for search performance and conversion.
  • Conduct A/B testing of content to improve reach and lower CPA.
  • Monitor SEO KPIs and provide actionable recommendations.

Social Media & Paid Media

  • Plan and execute
    social campaigns
    with a focus on paid performance.
  • Lead and optimize
    LinkedIn Ads
    campaigns for awareness, adoption, and lead generation.
  • Write strong bilingual copy for ads, posts, and campaign assets.
  • Track performance and report monthly on reach, CTR, and engagement.

Digital Marketing & Adoption

  • Write and deploy
    Klaviyo lifecycle flows
    (welcome, adoption, retention, reactivation).
  • Own adoption landing pages (ordering guides, testimonials, FAQ) from brief to publication.
  • Develop
    customer success stories / case studies
    (6 per year) to support adoption messaging.
  • Build
    quarterly adoption kits
    for the sales team (email templates, FAQ sheets, client messaging).
  • Report on adoption performance (email CTR, landing page conversions, case study usage).

Qualifications

  • 3-5 years in
    digital marketing
    , with proven skills in
    SEO, paid media, and social advertising
    .
  • Strong understanding of
    LinkedIn Ads
    and B2B campaign strategy.
  • Bilingual (English & French) with excellent copywriting ability.
  • Hands-on experience with
    Klaviyo
    or similar marketing automation tools.
  • Experience in
    mature organizations
    an asset (structured processes, KPI ownership, cross-functional collaboration).
  • Analytical, organized, and comfortable delivering measurable results.

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