Director of Program Marketing

Georgetown University comprises two unique campuses in the nation's capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

Job Overview

The Director of Program Marketing plays a key role on the SCS marketing team by leading the marketing teams' client service, marketing strategy, and cross-departmental recruitment effort across all 80+ SCS programs to achieve enrollment goals. The Director will help mentor and supervise two managers, who will also work to market and support all programs. In coordination with the marketing, program, and admissions teams, the Director of Program Marketing will also lead the strategy and execution of all SCS recruitment events – meet and greets, webinars, and sample classes – as well as continue to lead the marketing partnership with Wiley for the SCS online programs.

Work Interactions

This position advances the student recruitment efforts and reputation of the school as well as the work of the marketing team, departments, and central administrative offices by developing and coordinating marketing efforts to SCS target audiences. This position reports to the Executive Director of Marketing.

Requirements and Qualifications

• Bachelor's degree

• 5+ years of professional marketing experience including experience with creative and content development, branding, media planning, and advertising strategy

• 2+ years digital marketing/email marketing experience

• 1-2 years client or customer service experience

• Minimum of 2 years management experience

• Strong written and verbal communications skills

• Ability to juggle multiple projects and work in a dynamic and fast paced environment

• Must be able to work collaboratively in a team environment and possess excellent customer service skills

• Proficiency in Microsoft Office

• Familiarity with video production, Google Analytics, Marketo, Salesforce, GoToWebinar, and working in a CMS preferred

• Higher education experience preferred

• Master's degree preferred

Work Mode Designation 

This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff positions can be found on the Department of Human Resources website:

Pay Range:

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:

Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors.

Current Georgetown Employees:

If you currently work at Georgetown University, please exit this website and login to GMS ) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.

Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at or 

Need some assistance with the application process? Please call For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:

GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.

Benefits:

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.